I turn ideas into things people show up for. I find the angle that earns attention, then build the system that keeps it running after launch. 25 years across content, brand, and digital strategy, including growing the digital side of an agency from 8 people to 80+. I'm hands-on with AI every day: I build real workflows and systems, not just prompts. And I've built and run my own businesses, from a SoHo restaurant to my own media and AI ventures.