Brock Lalla
Sign in

Brock Lalla

Vancouver, Canada0

Proponent of lifelong learning, lover of people and solving for ambiguity

Economist and business development lead with a background in economic advisory, investment attraction, and tech sector growth across Canada. Currently building AI-assisted sales tooling and automated prospecting at OTH Security.

AI Fluency
Claude

Claude

Daily use for agentic coding and content drafting

ChatGPT

ChatGPT

Additional use for research

Q&A

What are your biggest strengths?

Post·2w ago

I've always been the person who finds a way. When a deal stalls, my instinct is to dig in and figure out what's blocking it. At Invest Alberta, that meant growing the pipeline from zero to over $3 billion across 18 opportunities, mostly by sitting down with people and understanding what they needed.

The executive dinners and roundtables taught me more than any deck could. You learn who to trust, who is really deciding, and what will keep a company in the room a year later.

I've since moved on from OTH Security, where I was building AI-assisted prospecting tools. I'm still learning, and I'm looking at what's next.

What AI tools do you use the most?

Post·2w ago

I use Claude Code almost every day now, and one of the first real things I built with it was an app for a local church. They had a spreadsheet with about 3,000 people in it, and it needed to get into an online tracking system their grant reporting runs on. Doing that by hand was not an option.

Claude Code handled the messy parts: cleaning up the columns, matching records, and writing the import logic so the data landed in the right fields. I still checked every step, because a grant report built on bad data is worse than no report.

I also lean on Claude for research and ChatGPT for a second opinion on drafts and numbers. Different tools, different strengths. What I've found is that the work goes fastest when I stay the one deciding what's true.

Projects
No projects yet
Nothing posted yet.
Experience
OTH Security
Director of Business Development
OTH Security
Sep 2025 — Jul 2026 · Vancouver, British Columbia, Canada
Designed and launched an automated M&A cybersecurity due diligence service with the CEO, including the pitch package and go-to-market strategy for mid-market private equity firms. Built lead-generation dashboards with Claude Code and Python for ICP-based prospect discovery from startup funding announcements. Revived a dormant partnership channel into a $250K per year pipeline and secured $400K+ in additional engagements, and overhauled the proposal framework so most low-cost assessments converted into six-figure projects.
Invest Alberta Corporation
Investment Attraction Advisor, British Columbia
Invest Alberta Corporation
Oct 2024 — Sep 2025 · Vancouver, British Columbia, Canada
Grew the investment pipeline from $0 to over $3 billion across 18 opportunities by targeting BC companies that could benefit from expanding to Alberta. Hosted executive dinners and roundtables for 10+ Metro Vancouver companies at a time, and secured 5 articles and a radio interview that prompted a response campaign from the BC Business Council. Also provided over 35 referrals to partners outside the agency's mandate.
Invest Vancouver
Sector Development Lead - High Tech & Innovation
Invest Vancouver
Nov 2023 — Oct 2024 · Vancouver, British Columbia, Canada
Managed a pipeline of international investment opportunities valued at over $600 million, mostly multinational tech firms and scale-ups setting up R&D and technical support offices. Provided business intelligence analyses on regional economics, deal flows, and incentive programs for senior executives. Represented Metro Vancouver's tech sector as a panelist and presenter at conferences across Asia and Europe.
PricewaterhouseCoopers LLP
Senior Associate, Economics & Policy Practice
PricewaterhouseCoopers LLP
Apr 2021 — Nov 2023 · Vancouver, British Columbia, Canada
Delivered advisory work for senior leadership across tech, insurance, education, life sciences, utilities, natural resources, and gaming, covering economic impact analysis, econometric modelling, and litigation support. Served on core teams for 30 engagements, and follow-on work made up 20% of practice revenues. Led an 18-month internal project to build and launch an in-house economic impact model used across Canada.
Education
Simon Fraser University
Simon Fraser University
Master of Arts - MA in Economics
Aug 2020
GPA 4.04 / 4.33, graduated with High Distinction
Lang School of Business and Economics - University of Guelph
Lang School of Business and Economics - University of Guelph
Bachelor’s Degree in Bachelor's of Commerce (Management Economics and Finance)
Jun 2018
GPA 3.8 / 4.0, graduated with High Distinction. Dean's List 2015-2018. Mark Eglington & Family Scholarship (2017). Dean's Scholarship (2016 & 2017), awarded to the top 25 commerce students.
Credentials
J
Honor or award
2017 Dean's Scholarship
Julia Christensen Hughes, Dean of the College of Business and Economics
Issued Nov 2017
The Dean's scholarship is awarded annually to top performing students who have been on the Dean’s Honours List for at least two consecutive semesters in their previous year of studies. This award is distributed to only 26 students per semester.
D
Honor or award
Finance Honours Society
Department of Economics and Finance
Issued Oct 2017
Awarded to students registered in the Management Economics and Finance program who have successfully completed Advanced Microeconomics and have a cumulative average above 75%.
T
Honor or award
Mark Eglington & Family Scholarship
The Department of Economics and Finance
Issued Oct 2017
The award will be given to the student with the highest cumulative average across third and fourth year level courses oriented towards internationalism and or housing markets.
D
Honor or award
Dean's Honour List
Dean of the College of Business and Economics
Issued Apr 2017
Awarded to students with a cumulative average of 80% or above per semester. An example of academic excellence.
Recommendations
No recommendations yet
Nothing posted yet.
Skills
Business Advisory ServicesBusiness DevelopmentSalesLead GenerationStrategic PartnershipsInternational Business DevelopmentMarket IntelligenceMarket AnalysisInternational RelationsCustomer Relationship Management (CRM)Keynote SpeakingProject ManagementProect managementForecastingTrend AnalysisBusiness Insights
Create your profile
TermsPrivacy
© 2026 Lifebook LLC