Shannon Penrose
Los Angeles, CA, United States0
VP Revenue Growth | K-12 EdTech & Education Nonprofit | $4M→$20M Revenue Scale-Up | Go-to-Market & Earned Revenue Strategy | K12 Publishing
Chief revenue executive with 30 years in K-12 education, from classroom teacher to national EdTech leader. Built three commercial engines generating hundreds of millions in enterprise revenue through district partnerships, professional learning, and mission-aligned growth.
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Projects
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The Bridge Project
National B2B hospital partnership targeting sidelined children in healthcare settings
Founded institutional B2B hospital-partnership initiative targeting 9 million children. Built multi-year contracted pricing model positioned as cost-avoidance against $100,000+ Education FTE equivalency, establishing scalable revenue model for early-learning services in medical settings.
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Digital Leader Corps
Multi-year professional-learning model for district digital curriculum adoption
Embedded Discovery's digital curriculum into district practice through structured professional learning. Drove adoption, engagement, and sustained platform renewal across national district partnerships, creating a replicable model for long-term customer retention.
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LAUSD Brain-Based Literacy Program
Large-scale professional-learning initiative anchoring district partnership
Built and led multi-year brain-based literacy professional-learning program serving 11,000+ LAUSD educators. Created delivery infrastructure anchoring eight-figure contract and supporting subsequent major district partnerships. Informed by published MIT research on audiobook efficacy.
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Stackable Credential Architecture
Model converting professional learning into transcripted graduate credit
Designed credential-stacking architecture pairing professional learning with degree and certificate programs. Built credit-transcription service converting completed learning into transcripted graduate credit in partnership with Lexia. Created scalable, state-by-state partnership model with predictable recurring revenue, directly replicable for any organization.
Experience
Operating Partner and Chief Executive Officer
Growing BrilliantSep 2025 — Present · United States
Executed full P&L turnaround to profitability within two quarters by rebuilding go-to-market, customer profiles, messaging, and pricing. Reduced customer acquisition cost from $356 to $104 and improved LTV:CAC from 1.18x to 4.04x. Founded The Bridge Project, a national B2B hospital partnership targeting 9 million children, with UCSF Benioff and CHLA as anchor pilots.
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Founder & Principal, Shannon Penrose, LLC
shannonpenrose.comJun 2008 — Present · Huntington Beach, CA
Independent professional platform built around three pillars: advisory, authorship, and speaking. The vehicle for my board work, keynote practice, publishing, and the Raising Unstoppable™ intellectual property.Through the advisory pillar I provide board and strategic counsel to education companies, EdTech founders, and institutional partners on category creation, multi-channel scaling across D2C, B2C, and B2B, Independent professional platform built around three pillars: advisory, authorship, and speaking. The vehicle for my board work, executive advisory, keynote practice, publishing, and the Raising Unstoppable™ intellectual property.
Advisory: board and strategic counsel to education companies, EdTech founders, and institutional partners on category creation, multi-channel scaling across D2C, B2C, and B2B, and exit positioning. Past and current clients include Age of Learning, Eduscape, Orange County Department of Education, and Saddleback Valley USD.
Authorship: Raising Unstoppable™, the trademarked Body. Mind. Heart. Will. framework for building resilient, curious, impossible-to-stop children ages 2 to 18, The flagship article is published. A book, speaker series, and parent community are in development.
Speaking: keynotes and moderated conversations on early childhood, parent engagement, educational equity, virtual learning, and the future of early education.
www.shannonpenrose.com
Executive Advisory · Board Service · Public Speaking
Member Board of Trustees
Rethink Learning LabsJun 2025 — Nov 2025
Board trustee advising executive leadership on growth strategy, early learning product direction, and strategic partnerships.
Board Service · Growth Strategy · Educational Technology (EdTech)
Chief Growth Officer
EduscapeJan 2025 — Sep 2025 · Remote
Secured $660,000 in contracted revenue through statewide preferred-provider partnerships with Nevada Department of Education and National Catholic Education Association. Established Eduscape as Nevada's preferred online professional-learning provider and built full national sales pipeline with Salesforce governance and forecast discipline.
Education
California State University, Fullerton
M.S.Ed & M.A.Ed in Literacy / Numeracy / Administration
Grade: PreK-12
California State University, Fullerton
B.A. History and Economics
Credentials
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Course
National Board Certification
National Board for Professional Teaching Standards
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Course
Reading Specialist/Consultant (PK-12)
California Department of Education
Issued May 2002
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Publication
Focused Mathematics Intervention
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Skills
Revenue GenerationEdtechNonprofit LeadershipEarly Childhood Literacystrategic parrtnershipsEarned RevenueProfessional Learning CommunitiesRevenue & Profit GrowthBusiness-to-Business (B2B)Board Advisory ServicesRevenue ManagementExecutive AdvisoryGo-to-Market StrategyP&L ManagementBusiness Growth StrategiesLeadership Management