Responsibilities include coming up with and approving product ideas to notifying assembly line to stop production and everything in between. Portfolio Lead Global Product Manager ; created and built the Rugged phone and Youth messaging portfolio. Managed and launched the first mass market waterproof phone, B2100, developing and standardizing testing and launch process for Rugged phones. Launched Samsung's first proprietary youth messaging phone, B3310.

Early member of the core smartphone task force. "New Business Team" and later "New Product Planning team" Member of intrapreneurial team of 10, tasked with incubating Samsung's smartphone business. Beg, borrow and steal and then threaten for resources for product development, marketing, and sales. While also building awareness of smartphones internally and externally through building sales decks and pitching in key sales meetings, while building the overall strategy. Working with various Open OS devices, ranging from Windows Mobile to Symbian. Responsibilities range from market research, product concept and feature defining and overall project management. One of the few individuals in the world that have worked simultaneously with Palm OS, Symbian and Windows Mobile. Have managed the planning, R&D and launch of the worlds first HDD embedded smartphone, Samsung's first GSM Pocket PC and Palm OS devices, while playing an active role in the Samsung - Microsoft product cooperation initiatives.