Co-founder Mark Lee: "When I was studying intellectual property law, I realized there was a huge disconnect. IP laws were written for a world where infringement happened at a human scale. Today, counterfeiters can create thousands of listings across marketplaces around the world overnight. Brands weren't losing because they didn't have legal rights - they were losing because they simply couldn't enforce those rights fast enough. We started MarqVision to bring AI into that equation and make brand protection scalable."