AI Fluency
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Projects
M
Mobile Web UI/UX Renewal Project for Monkey Travel Inc.
- Renewed user experience and compositions of mobile web for Monkeytravel.com.
- Designed a more mobile friendly user interface based on the analysis of user behaviors on Google Analytics.
E
Enactus social business project, Onsemiro
- Founded a social business project to empower junior master of cultural properties to support transmission activities by earning stable income.
- The project gave them economic opportunities to utilize their artistic abilities through traditional art education market.
K
KT&G Sangsang Marketing School
- Took a marketing course by KT&G and participated in a presentation contest on marketing strategy for launching a new Tobacco brand 'Cubana'.
Experience
Product Manager — Business Profiles, Local Ads & Payments
Karrot (Danggeun Market)May 2019 — Dec 2024 · Seoul, South Korea
Launched Business Profiles and group-buying services scaling to 1M+ merchants, leading go-to-market through region and category-specific pilots. Designed pricing, packaging, and positioning for SMB-focused local ads product, building the merchant-acquisition flywheel. Designed Karrot Pay's payment infrastructure including consumer checkout, merchant settlement/payout, and P2P money transfer for C2C marketplace transactions.
M
Product Manager
MARLMARL & AVEC TOIMay 2018 — Apr 2019 · Gangnam-gu, Seoul, Korea
Launched and led the online store for a multi-brand kids' fashion retailer, scaling revenue 8x.
T
Co-Founder & Product Owner
TOT (Travel social media application)Jan 2017 — May 2018 · Seoul, Korea
Shipped a travel-discovery app centered on community-shared hidden places, taking the product from concept through 0-1 launch.
H
Business Development Manager
HOTTEL (Last miniute hotel reservation service)Oct 2015 — Dec 2016 · Gyeonggi, South Korea
Grew a two-sided travel marketplace by onboarding 500+ supply-side hotel partners through B2B API integration and 30% sales lift, and ran demand-side acquisition campaigns including Uber partnership and influencer marketing.
Education
성균관대학교(SKKU)
Global Business Administration
Mar 2009 — Feb 2016
Credentials
K
Honor or award
2017 Smart Entrepreneurship Government Subsidy
Korea Institute of Startup & Entrepreneurship Development
Issued Oct 2017
- Won an award in the startup contest and received 20,000,000 KRW funds.
L
Honor or award
4th LF Creative Marketing Contest Grand Prize
LF
Issued May 2015
- Made suggestions on creative marketing strategies for brand Lafuma.
E
Honor or award
2013 Enactus Korea National Champion & World Cup Semi-Finalist
Enactus Korea
Issued Jul 2013
- Made presentation about team efforts and achievements of social business projects to win the first place.
- Coordinated the presentation as a team leader in World Cup held in Cancun, Mexico.
K
Course
GTQ Photoshop 1급
KPC 한국생산성본부
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Skills
EnglishGoogle AnalyticsGoogle AdwordsGithubSlackMicrosoft ExcelMicrosoft PowerPointMicrosoft WordMicrosoft OfficeTrelloAsanaZeplinBuild Strong RelationshipsTeamworkCommunication Skills제품 기획