About
Yowant is a global leader in social e-commerce, connecting top brands with influential KOLs and celebrities to drive engagement and sales. Founded in 2010 and listed on the A-share market, Yowant leverages cutting-edge technology and innovative strategies across multiple platforms. Our mission is to empower brands and creators with the tools, resources, and opportunities needed for success in digital commerce.
Yowant has incubated over 200 KOLs and partnered with more than 1,000 S tier Creators and Celebrities, achieving over $3 billion USD in GMV in 2023. Our approach combines livestreaming with strategic market solutions to drive growth. We commercialize our top KOLs IPs through engaging content like short videos and variety shows, boosting our creators’ reach and engagement. Yowant is also establishing live commerce hubs, such as the X27 Theme Park shopping mall and broadcast centers in LA, to help global partners and celebrities transition smoothly into live e-commerce. Our compr