About
Founded in 2007, First Insight transformed retail decision-making by combining AI, predictive analytics, and human insight. As a leader in human-AI collaboration for over 18 years, First Insight has empowered brands—including Under Armour, Woolworths, Family Dollar, Kohl’s, and Francesca’s—with actionable Voice of the Customer (VoC) insights to anticipate shopper preferences, launch winning products, and optimize strategies.
Today, First Insight leads the industry in AI, agentic AI agents, and generative AI applications for retail with its proprietary Value Score™, which directly impacts financial outcomes like increased sales, higher margins, and reduced markdowns. By blending human creativity with AI-driven analytics, First Insight helps companies eliminate guesswork, enhance customer satisfaction, boost profitability, and stay competitive. Committed to driving sustainable growth, First Insight is transforming how retailers engage with and understand their customers.
Fun Fact: 98%