Customer Market Insights lead (Global Marketing Office, HQ) for corporate brand, product/services and data-driven marketing. #KPI #NPS #Brand #Sentiment #Customer #LifetimeValue #Segmentation

Defined how AI can assist the customer journey (navigate, learn & make decisions), optimization & enhancement plan and strategy to execute delightful shopping experiences for stores on web and app. #Gemini #Perplexity #ChatGPT #Claude

Global insights lead of Samsung Mobile (MX) for product experiences (CX), sales and marketing

Data Analytics Lead for Samsung Mobile, Product & Consumer Insight Lead (Smartphone / Tablet / Wearable), and Mobile Content & Services (Platform / Solution / Apps), and Strategic Partnership (Technology / Brands) for Samsung Mobile • Media interviews [Galaxy Tab] http://blogs.wsj.com/digits/2014/01/06/samsung-beefs-up-tablet-offerings-for-businesses/?reflink=desktopwebshare_permalink [Galaxy Watch] https://www.engadget.com/2014-04-25-samsung-galaxy-gear-design-wearables.html [Galaxy S] https://www.engadget.com/2014-04-23-defiantly-plastic-galaxy-s5-design.html http://blogs.wsj.com/digits/2013/03/14/how-samsungs-galaxy-s-4-compares-with-iphone-5/?reflink=desktopwebshare_permalink https://uk.news.yahoo.com/hands-samsung-galaxy-iii-review-180000935.html [Galaxy Note] http://www.wsj.com/articles/samsung-adds-iris-scanner-to-new-galaxy-note-smartphone-1470150004?reflink=desktopwebshare_permalink https://www.bloomberg.com/news/articles/2011-09-01/samsung-targets-pen-driven-galaxy-note-at-smartphone-tablet-gap [S Pen] https://www.dailyherald.com/20120829/business/samsung-unveils-pen-equipped-phone-to-keep-lead-on-apple/

Global Alliance PM: Led to team up with great designers to come up with cutting edge concepts. Partnered with Giorgio Armani for the Armani/Samsung LCD TV and mobile phone. [Strategy] - Identified alliance opportunities and developed framework and KPIs. - Strategized seamless device (Handset, MP3, IPTV)-software-content ecosystem and designed business models - Developed mobile content strategy [Operations] - Directed global launch of partnership products establishing Samsung’s leadership in design and technology - Managed alliance project with a leading global content media group - Defined segmentation and positioning through market research to introduce free music offerings with music labels [Cross-Cultural Management] - Led a multicultural team of managers and consultants for mobile content strategy projects - Managed different types of agencies: consulting, product innovation, and research

In charge of mobile Internet solution product management, communications & outreach with mobile service operators, consulting firms, and solution vendors. Identified partnership models and led strategic alliance with domestic & global carriers and cable MSOs in NA. Researching and analyzing present conditions and prospects of global mobile solution industry. Worked extensively for executives and with other divisions on market plans and future product definition of mobile solutions which will enable to move up in the mobile value chain.

Led presentations of Korean broadband market to leading global Telcos, media groups and US MSO cables seeking strategic alliances or partnerships. Successfully completed a consulting contract on MVNO with a newly branded US MVNO. Managed MVNO supporting system vendor (a wide variety of OSS/BSS solution providers in the U.S. and mobile data service solution in Korea) relationship and integration assurance. Analyzed global Telco & MVNO market dynamics and its related vendors, the whole system architecture of MVNO solution successfully proposed to US and European carriers. Refined and proposed Samsung's MVNO solution to established or planned US MVNOs. In charge of communications & alliances with US solution vendors and service operators