Vice President, Strategy and Corporate Development
Oct 2014 — Jun 2025 · Greater New York City Area
• Created and led cross-functional growth teams that owned A/B Testing across iOS, Android, and our Website
• Shifted monetization model from freemium to free trial, which improved conversion rates by 220%
• Supported marketing and BD partnership goals of adding subscribers and improving conversion rates
• Led an agile scrum team to optimize conversion and retention
• Launched a major app redesign featuring personalized pathways that improved conversion, increased retention by 35%, and delivered better learning outcomes for kids (while being more fun for them too!)
• Tested onboarding flows, landing pages, referral program, new features, brand positioning, etc. that resulted in industry-leading mobile conversion according to Apple benchmarks