Helen Yoo — Event Marketing Manager, Los Angeles, CA, United States

Q&A

What are your biggest strengths?

Post·2w ago

I’m bilingual with a strong cross-cultural background, and I’m currently learning Spanish to become trilingual! One of my greatest strengths is my ability to adapt my communication style, tone, and approach to different audiences. I know how to tailor my pitch to resonate with people from diverse cultural and professional backgrounds.

Projects

HYBE x Goong Kbbq

Managed end-to-end operations and partnerships for an official BTS THE CITY Las Vegas dining experience in collaboration with a local Las Vegas restaurant.

G

Get Virtual

Provided consultation to local businesses in Santa Cruz whom suffered from covid-19 pandemic Maneuvered companies’ marketing strategies by collecting data and evaluating marketing conditions Evaluated market conditions, load data, and adjust their social marketing strategies Perform tasks such as SEO, Marketing, Content Creation, and Data Tracking

Experience

Global Growth Hacker

AbleJ

Aug 2024 — Present · United States

I started as a marketing intern last summer, and it was such a rewarding experience that I have continued to be part of the team as a member of the global team. I am extremely grateful for the opportunity to work in a start-up environment, especially as someone who thrives in fast-paced settings. This role has allowed me to gain insight into various aspects of marketing and business development. One of my favorite moments was when I got to create content from scratch—from brainstorming to filming and editing. This process helped me discover my creative potential and passion for content creation. I also realized I have a knack for sales during conferences, where I confidently introduced our company and made genuine connections with potential business partners. I found that I genuinely enjoy engaging with people and presenting our ideas. I was persistent in convincing my boss to expand our business to the U.S., and I am excited to share that it is actually happening! We are slowly preparing for this expansion, and being part of this process as a member of the global team has been incredibly fulfilling. This experience has not only broadened my skills but also reinforced my passion for marketing and business development.

E-Commerce Marketing Intern

InBody USA

Feb 2026 — Sep 2026 · Cerritos, CA

Ran the full creator lifecycle for 100+ creators, from sourcing and contracting to content coordination and campaign execution. Built performance-driven UGC strategies, with a top creative reaching 6.82 ROAS and $29.3K+ in revenue within two months. Tracked ad fatigue and tuned the creator pipeline, reaching up to 1.80% CTR and $1.22 CPC.

Social Media & Brand Ambassador Manager

KoMa Media

Jul 2025 — Sep 2026 · Los Angeles, CA

Managed five or more brand accounts on Instagram and TikTok, keeping a consistent voice and visual identity for F&B and beauty clients. Ran 80+ influencer activations, including mega-influencers, at 5.2%+ engagement. Produced event recaps and media-ready assets that extended visibility after events.

Graduate Assistant@ USC Admission Center

University of Southern California

Aug 2024 — Aug 2025 · Los Angeles, CA

My passion for higher education began during my undergraduate years at UC Santa Cruz, where I worked as a student assistant in the international department. Although I initially knew little about the admissions world, I quickly became fascinated by the opportunity to learn more. With millions of visitors exploring the vibrant USC campus, our Admissions Center serves as the first point of contact for prospective students and families, offering guidance and information alongside admissions counselors. One of my most memorable moments was during Open House, where I witnessed prospective students and their families experience our community’s spirit firsthand. I especially cherish my time with our amazing student ambassadors—the ones who effortlessly give tours (yes, those students who walk backward without tripping!). Interacting with them constantly reminds me how much I love working with students and guiding them in the right direction. I always strive to share my positive energy with them, but more often than not, the energy is mutual—their enthusiasm inspires me in return. This experience has not only reinforced my passion for higher education but also deepened my commitment to supporting student success.

Education

University of Southern California

Master of Science in Marketing

Jan 2026 — Present

University of Southern California

Master of Education - MEd in Postsecondary Administration and Student Affairs

May 2024 — Aug 2025

Merit Scholarship Recipient, Student Speaker, GPA 3.84/4.0

University of California, Santa Cruz

Bachelor's degree in Business Management Economics

Jan 2019 — Jan 2023

Language Specialist Speaker (Korean), GPA 3.7/4.0, Dean's Honor List. Certificates: Google Ads Search, Google Ads Measurement, Content Marketing (HubSpot)

Credentials

G

License or certification

Google certified Ads Search

Google Ads (Google Partner)

G

License or certification

Google Certified Ads Measurement

Google

Recommendations

No recommendations yet

Nothing posted yet.

Skills

On-camera ExperienceOn-camera InterviewingCreative StrategyPresentation SkillsOn-camera Talentshort formLocalizationInternational MarketingCultural AwarenessMulticultural MarketingKorean CultureAffiliate MarketingBrand PartnershipsUser Generated ContentContent MarketingAudience Development