Blaise Bertrand — Head of Innovation Enablement, San Francisco, CA, United States

Q&A

What AI tools do you use the most?

Post·1h ago

I use AI as both a creative tool and a workhorse for daily tasks. It helps me generate ideas, refine concepts, and shape narratives in ways that weren't possible before. What excites me most is the expansion of what's possible in design—problems I'd have spent weeks on now have a different path forward. The constraint isn't the tool anymore; it's imagination.

Projects

No projects yet

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Experience

Director of Product Design

Handshake

Mar 2026 — Present · San Francisco Bay Area

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Founder/Design & Innovation Consultant

Blaise Bertrand Design Consulting

Aug 2022 — Present · San Francisco, CA

Consulted on complex design and innovation challenges for corporate and nonprofit clients. Contributed to creating and running the first Parenting conference in Abu Dhabi. Designed a transformational communication curriculum for a leading French insurance company and a breakthrough wellness brand and experience.

Head of Innovation Enablement

Wells Fargo

Oct 2015 — Jan 2026 · San Francisco Bay Area

Led multidisciplinary teams of product managers, designers, and behavioral science researchers to design new business visions and roadmaps. Managed innovation incubation from research through new product development, including AI initiatives. Synthesized data from multiple sources to identify user insights guiding strategy and product definition, while developing human-centered learning experiences for internal teams.

Executive Design Director

Heath Ceramics

May 2019 — Dec 2022 · San Francisco, California

Provided creative leadership for all product design, marketing, and communication activities. Led the company through COVID-19 with new product innovation, eCommerce development, and a customer-centric approach that delivered the highest EBITDA results in company history. Developed cross-functional collaborations and strategic product roadmaps, including a collaboration with artist Andy Goldsworthy and a new tile line launched during clay supply constraints.

Education

ENSCI - Les Ateliers

Master's degree in Industrial Design

Jun 1995

ensaama

Bachelor's degree in Industrial Design

Jun 1992

Credentials

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Honor or award

Design Excellence Award Winner

Industrial Designers Society of America - IDSA

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Publication

Breaking in: Over 100 Product Designers Reveal How to Build a Portfolio That Will Get You Hired

BREAKING IN(R) helps you build the portfolio you need to get the job you want. With advice from over 100 product design luminaries, BREAKING IN(R) gives you an unfair advantage over the rest. - Get specific advice from the exact people you want to work for. - Learn what Creative Directors are looking for in your portfolio. - Avoid the common traps that most portfolios fall into. - See how the best in the industry got their start.

Recommendations

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Skills

User Experience (UX)Human Centered AI DesignDigital StrategyInnovation SystemsArtificial Intelligence (AI)Design StrategyDesign ThinkingIndustrial DesignBrand StrategyCreative MarketingUser-centered DesignBrand DevelopmentConcept DevelopmentExperience DesignFoosballInnovation Management