Paid Media Manager

About Fundraise Up
We’re Fundraise Up - a global fundraising platform built to make donating to nonprofits fast, seamless, and accessible to all. Every month, our technology powers tens of millions of dollars in donations across the globe. We focus on innovation that directly impacts results: faster load times, higher conversion rates, global payment support, and accessibility-first design.

Our platform is trusted by many of the world’s leading nonprofits, including UNICEF, the Alzheimer’s Association, and a wide range of global NGOs. With a 4.9/5 rating across top software review platforms, we’re recognized not just for our impact - but for the quality of the product we deliver.

About The Role
The best paid media programs aren't handed over by an agency. They're built from the inside.

Fundraise Up is bringing paid media in-house for the first time, and you'll own it end to end across Google Ads, LinkedIn, and Meta/Instagram. You'll report to the Director of Revenue Marketing. You'll decide where every dollar goes, build the tracking and testing foundation the program runs on, and tie spend to pipeline and revenue for our enterprise and account-based motions. This is a hands-on IC role with no direct reports: you'll work in the platforms every day, and the results you drive help more nonprofits make giving fast and accessible.

Key Responsibilities

• Own the paid media strategy and operating plan across Google Ads, LinkedIn, and Meta/Instagram: channel mix, audiences, budget allocation, campaign architecture, and performance targets tied to quarterly and monthly pipeline and revenue goals.
• Build, launch, optimize, and scale paid search and paid social campaigns hands-on, with strong naming, tracking, targeting, and budget controls.
• Own budget pacing and forecasting. Spot risks and opportunities early, move spend based on evidence, and explain the expected business impact of each change.
• Set and run a structured experimentation roadmap across creative, copy, formats, bids, audiences, channels, offers, and landing pages. Document hypotheses, results, and the decisions that follow.
• Partner with Revenue Operations to fix attribution, lead routing, source tracking, and data quality across ad platforms, HubSpot, and Salesforce. Build weekly, monthly, and quarterly reporting that connects spend to qualified pipeline, account engagement, and revenue.
• Partner with the ABM Manager to turn priority account lists into paid targeting. Lead event-targeted, geo-fencing, retargeting, and integrated programs around conferences, content launches, and Fundraise Up events.
• Brief Design, Content, Events, and Lifecycle Marketing with clear, data-backed feedback. Drive improvements across the full journey from impression to pipeline: landing pages, forms, messaging, and follow-up.
• Build the playbooks, dashboards, testing logs, and workflows that let the program scale. Track platform, privacy, and measurement changes so Fundraise Up responds early.
• Use AI across paid media work, including analysis, reporting, copy, audience research, and test design. At Fundraise Up, AI is a default tool, not an experimental one. We expect every team member to actively use AI in their day-to-day work, identify where AI can change the shape of problems in their function, and grow their fluency as the tools evolve.

Skills And Qualifications

• 5+ years of hands-on B2B paid media experience, including direct in-platform ownership of Google Ads and LinkedIn Campaign Manager.
• Ownership of a paid media program or major channel, including strategy, execution, budget management, forecasting, optimization, and reporting.
• Strong paid search fundamentals: keyword strategy, match types, campaign and ad-group structure, Quality Score, bidding strategies, and conversion tracking.
• Strong LinkedIn paid social skills: Sponsored Content, Lead Gen Forms, job and company targeting, matched audiences, and account-list activation.
• A track record of connecting media performance to qualified leads, opportunities, pipeline, and revenue, with the numbers to show it.
• Experience designing structured experiments and turning findings into decisions, not just observations.
• Working knowledge of UTM governance, attribution, and how campaign-source data flows through a marketing automation platform and CRM.

Nice to Have

• Meta/Instagram campaign experience.
• HubSpot and Salesforce experience.
• In-house experience building paid media infrastructure from scratch, such as tracking, attribution, or account structure.
• Experience with ABM platforms such as Demandbase, and with Google Display or Demand Gen campaigns.

You'll Thrive Here If You…

• Would rather build the system than inherit someone else's.
• Like living in the platforms. Adjusting bids and pacing is the job, not beneath it.
• Hear about a change in a team meeting and adjust paid before anyone asks.
• Measure success in pipeline and revenue, not clicks and impressions.
• Treat every campaign as a test and share every result, good or bad.
• Give and take direct feedback with Design, Content, and RevOps, and change your mind when the data says so.
• Want to own a channel, not manage a team.
• Want your work to help nonprofits raise more.

Please note that final compensation will be determined based on relevant experience, skills, qualifications, alignment with the role’s requirements and location.

Total Compensation Range

$110,500—$120,000 USD

Perks & Benefits

• Health, Dental, and Vision insurance covered at 100% for employees, 80% for employee plus dependents, and 70% for employees plus family.
• FSA and HSA Spending Account.
• 20 days of vacation, 5 sick days, 11 company holidays plus an additional 1 floating holiday.
• 401(k) plan with company match.
• 100% Company-paid short-term disability, long-term disability, basic life insurance and AD&D.
• Paid parental leave (12 weeks for primary caregivers / 6 weeks for secondary caregivers).
• Generous home office stipend to support your remote workspace.
• Annual professional development stipend to support your growth (e.g., workshops, courses, and seminars).
• Charitable giving program and paid volunteer time off with registered non-profits.

We are an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We do not discriminate on the basis of race, color, religion, gender, sexual orientation, gender identity or expression, age, national origin, disability, or any other characteristic protected by applicable law in the countries where we operate.

• Please note: All official correspondence from Fundraise Up will exclusively originate from the @fundraiseup.com domain. Exercise caution and ensure the authenticity of emails claiming to be from our company.***