Role description
VP/Sr. Director of Marketing - Coherent DSP ASIC
Retym, IncWe are seeking a strategic and hands-on Vice President of Marketing to lead our marketing and product positioning efforts as we bring cutting-edge Coherent DSP ASIC solutions to market. This individual will define the go-to-market strategy, elevate our brand in the optical semiconductor space, and drive demand across global markets including telecom, hyperscale data centers, and OEM partners.
Requirements:
Strategic Leadership
- Define and execute a global marketing strategy aligned with corporate goals and product roadmap.
- Lead cross-functional initiatives to position the company as a leader in Coherent DSP and optical semiconductors.
- Collaborate with Management, Sales, Operation and Engineering to ensure alignment on messaging, roadmap, and market needs.
Product and Technical Marketing
- Own product marketing for Coherent DSP ASICs, including competitive analysis, value proposition, and differentiation, MRD and PRD
- Develop technical collateral (white papers, datasheets, product briefs, presentations) targeting optical engineers, system architects, and CTO-level buyers.
- Engage with industry analysts and speak at key events to elevate company profile.
Demand Generation & GTM
- Design and implement go-to-market strategies including product launches, campaign planning, digital outreach, and sales enablement.
- Oversee global lead generation strategies, PR, SEO/SEM, event strategy, and partner marketing.
- Work closely with sales leadership to support account-based marketing, customer acquisition, and pipeline acceleration.
Team & Budget Management
- Build and lead a high-performance marketing team.
- Manage marketing budget and allocate resources to maximize ROI.
Qualifications
Required
- 10+ years of progressive marketing leadership experience, preferably in optical communications, semiconductors, or networking industries.
- 5+ years of experience specifically in coherent optics, DSP, transceivers, or photonic integrated circuits (PICs).
- Proven track record of bringing technical semiconductor or telecom solutions to market in a startup or high-growth company.
- Deep understanding of coherent optical systems, DSP algorithms, modulation formats, and market dynamics in the telecom and datacom sectors.
- Experience working with hyperscalers, network OEMs, or system integrators.
- Excellent communication skills and ability to translate complex technical concepts into compelling narratives.
Preferred
- MS/PhD in Electrical Engineering, Applied Physics, or related field.
- Experience at both startups and large enterprises.
- Prior role leading through a funding round, M&A, or IPO stage.
Compensation
- Competitive base salary
- Equity participation
- Full benefits package
Why Join Us
You’ll be joining a fast-growing, Series D startup led by industry veterans and backed by top-tier investors. We're building transformative coherent DSP technology that powers the next generation of AI connectivity.