Performance Marketing Generalist

About Subsalt

Healthcare data are some of the most valuable assets in the world and mostly, they go unused. Every AI initiative, research workflow, and analytics project hits the same wall: getting permission to access patient data takes weeks or months, because the process to grant permission is human-powered and demand was designed for human scale.

Subsalt built the infrastructure layer that changes that. We generate privacy-validated synthetic data and provide a compliant data layer that AI and data teams can use without the governance overhead that has historically made healthcare data inaccessible.

Subsalt’s customers use their healthcare data at the speed of compute, not committees.

The Role

New qualified opportunities per month is how you keep score - this is the number you’ll be responsible for moving.

You’ll stand up an AI-first marketing function in partnership with the GTM team.

In this high-impact, high-autonomy role, you'll help shape Subsalt's enterprise marketing strategy end-to-end.

Your responsibilities span helping define messaging and positioning of our platform, supporting existing pipeline, and creating the demand generation strategy and executing on it. This includes events, thought leadership content, outbound sequences, sales collateral, and ABM programs across a concentrated list of target accounts.

You'll work directly alongside our founders and GTM team to rapidly iterate and translate what you learn into pipeline generation and acceleration. Your north star is creating Sales pipeline.

This is not a role where you manage up or hand things off.

You own the surface area. You move fast, document what works, and build on it. Constant change is the norm.

What You'll Do

• Pipeline & Demand Generation
• Build and run the demand generation strategy: events, webinars, ABM programs, executive dinners, outbound sequences, thought leadership - then execute it
• Research target accounts; identify intent signals and translate them into sharp hypotheses and outbound plays
• Own our conference presence at healthcare industry events including targeting, messaging, hosted events, follow-through
• Set up measurement, report on account progression and pipeline impact, iterate quickly on what isn't working

Messaging & Positioning

• Contribute to the enterprise positioning and messaging for Subsalt. Translate platform capabilities into clear, compelling value for CDOs, VPs of Data, and research informatics leaders
• Develop a content program anchored to a core market insight that gives buyers a reason to engage before they’re actively in-market
• Build and iterate on the assets that move accounts forward - persona-specific messaging, landing pages, account narratives, outbound collateral, sales enablement

Brand & Infrastructure

• Existing infrastructure is very light. We use Hubspot today but that is about it.
• Maintain and evolve the Subsalt brand in lockstep with our positioning across web, outbound, and collateral
• Setup the marketing tech stack with a clean slate. We use HubSpot today for our CRM but only very light investments

What We're Looking For

You will be successful in this role if you:

• Have 6-8 years experience in enterprise B2B marketing, product marketing, or demand generation - and can show pipeline impact.
• Have built and run ABM programs for enterprise or named accounts; knows how to research buying committees, find intent signals, and build plays around them.
• Bring strong product marketing instincts - can take a technically differentiated product and craft positioning that lands with a non-technical executive.
• Are analytical and outcome-driven; tracks what they do, measures what moves, and communicates results clearly.
• Are AI-native - uses AI tools to produce at a higher quality and velocity than would otherwise be possible, and can demonstrate this in practice
• Operate with high ownership and a bias toward action; doesn't wait for permission or a playbook.
• Someone who loves to iterate and build.
• Are comfortable owning the entire marketing surface area solo - content, events, outbound, brand.

Enterprise B2B experience is a must. Healthcare experience is a huge plus. Strong preference for candidates who have marketed directly to healthcare data leaders (CDOs, VPs of Data, research informatics) or have worked inside a healthcare data company - you’ll ramp faster and your instincts will be sharper from day one.

Preferred: experience working with Gartner and similar.

Why Subsalt

• Impact not job titles - no task is above or beneath you; you'll shape the function and the category
• AI-first company - we use AI across every function, and we expect and support you doing the same
• Work directly with founders and a senior GTM team - short feedback loops, high context, real stakes
• Competitive salary and meaningful early equity
• Remote-first with travel budget for conferences and other events plus team onsites