Role description
PriceEasy AIAbout PriceEasy
PriceEasy is transforming the convenience retail industry and helping convenience retailers make faster, smarter decisions across their businesses. Operating across 23+ countries and 30,000+ retail locations, PriceEasy combines AI, real-time data, advanced analytics, and retail intelligence to help retailers optimize pricing, improve store performance, increase sales, and identify new growth opportunities.
As PriceEasy continues to expand its product portfolio and customer base, we are looking for
Director of Product Marketing
who can turn our technology, product innovation, and customer success into compelling stories that drive adoption and revenue.
About the Role
This is not a traditional Product Marketing role. We are looking for someone who likes to build, takes ownership of
how PriceEasy products are presented, launched, communicated, and sold.
The role has three primary objectives:
- Build world-class marketing and sales collateral
- Own product release marketing and customer communication
- Turn customer success into powerful case studies and market-facing stories
You will be leading the Product Team of designers, graphics artist, content writers, and video editors. You will be working with Product, Sales, Customer Success, Marketing, and Executive Leadership to provide leadership on how to communicate it in a way that is simple, visually compelling, and commercially impactful.
You should also be
highly proficient with AI and LLM tools
and use them extensively to accelerate research, messaging, content creation, presentations, storyboarding, competitive analysis, and marketing execution.
Your Three Core Responsibilities1. Own Sales & Marketing Collateral
Take complete ownership of the materials PriceEasy uses to communicate and sell its products.
This includes:
- Product brochures and one-pagers
- Executive pitch decks
- Sales pitch books
- Product presentations
- Storyboards
- Objection-handling documents
- Competitive battlecards
- Sales enablement materials
- Customer presentations
- Webinar and event presentations
- Infographics and visual product stories
- Website and landing-page product messaging
- Product videos and demo storyboards
- Own Product Release Marketing
Partner closely with Product and Engineering to understand major new features, enhancements, and product releases.
For every meaningful release, you will determine:
- What was released
- Which customers should care
- What problem it solves
- Why it matters commercially
- How it should be positioned
- How customers and prospects should hear about it
You will then drive the communication and marketing of those releases through:
- Existing customer communications
- Product release announcements
- Sales enablement materials
- Email campaigns
- Webinars
- Videos
- LinkedIn and digital content
- Website updates
- Product brochures and presentations
- Build and Market Customer Success Stories
Work closely with Customer Success and Sales to identify customers achieving strong measurable results with PriceEasy.
Turn those results into compelling:
- Case studies
- Customer success presentations
- Before-and-after stories
- ROI stories
- Customer testimonials
You should be able to take raw information such as customer results, usage data, interviews, screenshots, and metrics and turn it into a powerful story that demonstrates:
AI & LLM Proficiency
AI proficiency is a core requirement for this role.
What We're Looking For
- 5+ years of experience in Product Marketing
- B2B SaaS Marketing experience
- Demonstrated experience creating high-quality sales collateral and product marketing materials
- Exceptional visual storytelling and presentation skills
- Strong design capabilities and design judgment
- Experience with Figma, Canva, Adobe Creative Suite, or similar tools
- Strong copywriting and editing capabilities