Organic Social Media Manager

Organic Social Media Manager — Content Creator & Community Builder

Dallas–Fort Worth, TX | Reports to VP, Growth Marketing | Full-Time | $80-95k

About CUDDLY

CUDDLY connects pet lovers with pets in need.

Through fundraising, rescue partnerships and CUDDLY Food, we bring people together around a shared belief that every animal deserves care, compassion and a chance at a better life.

We're building more than a brand. We're building a community of pet lovers who feel connected to our mission, inspired by the stories we tell and empowered to make a difference.

The Opportunity

We're looking for a creative, hands-on Organic Social Media Manager to make CUDDLY a brand people recognize, love and want to be part of.

You'll own our organic social presence across Instagram, Facebook, TikTok and YouTube, bringing powerful animal rescue stories to life, creating content people want to share and building a passionate community of pet lovers.

This is a creator-first role. You'll develop the ideas, make the content, engage the community and continuously find new ways to make CUDDLY stand out.

What You'll Do

• Create content that connects. Concept, shoot, edit and publish engaging Reels, TikToks, Shorts, Stories and social posts that bring animal rescue, impact and CUDDLY Food to life.
• Build a recognizable brand. Develop fresh, repeatable storytelling formats and a distinctive social presence grounded in our values: Easy, Trustworthy and Impactful.
• Grow an engaged community. Spark conversations, engage with pet lovers and rescue communities beyond our own channels, encourage participation and make followers feel part of our mission.
• Find the stories worth telling. Collaborate with rescue partners, team members, donors and pet parents to source compelling footage, updates and original content.
• Own the channels. Manage content planning, calendars, publishing, captions, community responses and day-to-day execution.
• Learn and improve. Use audience insights, engagement, reach and creative testing to continuously strengthen content and grow our community.
• Inspire action. Create natural opportunities for our audience to support animals through donations, sharing, community participation and CUDDLY Food.

What You Bring

• 5+ years of hands-on organic social and content creation experience.
• A standout portfolio of short-form videos and social content you personally created.
• Strong video editing, storytelling, copywriting and creative instincts.
• Experience growing engaged social communities—not just follower counts.
• Deep understanding of Instagram, Facebook, TikTok and YouTube.
• The ability to independently manage the full content process, from idea to published post.
• A proactive, resourceful approach and genuine enthusiasm for animal welfare.

What Success Looks Like

You'll help CUDDLY become a more recognizable, engaging and trusted brand in the pet-loving community. Success means stronger creative, growing awareness, meaningful engagement, more community participation and a consistent social presence that inspires people to care and take action.

Why CUDDLY?

You'll tell stories that matter, connect with people who love animals and help build a brand with a mission worth sharing. Bring your creativity. Help more animals. Build something people love.

Please include a link to your portfolio or a social media account where you personally created content and managed the community. We want to see your work!