Growth Marketing Manager

About the job

Compensation: $55,000 to $60,000 annual salary

Job Description:

ChiroUp is hiring a
Growth Marketing Manager

to own and execute full-funnel marketing initiatives that generate measurable business growth and pipeline. Our team is looking for a data-driven, execution-focused marketer who thrives on developing, launching, and optimizing multi-channel campaigns. If you’re energized by moving prospects from awareness to conversion, specifically driving trial creation, demo bookings, and qualified sales opportunities, we’d love to connect.

This position is both strategic and highly tactical. You won’t just be contributing ideas; you will independently build, launch, manage, and continuously optimize results across paid social, email, direct mail, retargeting, and lead nurturing funnels to directly contribute to revenue growth.

Key Responsibilities:

• Own end-to-end campaign execution from initial strategy through launch, optimization, and reporting
• Develop full-funnel campaigns designed to drive trial sign-ups, demo bookings, and qualified inbound opportunities
• Strategize and implement multi-channel marketing initiatives across paid social, email, direct mail, and retargeting
• Monitor, analyze, and report on campaign effectiveness, identifying areas for optimization based on performance data
• Test and iterate on messaging, audience segmentation, creative, offers, and funnel strategies
• Partner closely with Sales Managers and BDRs to improve lead quality, MQL handoffs, and conversion outcomes
• Collaborate with the Marketing Director on strategic priorities, messaging direction, and growth opportunities
• Maintain a high level of ownership over channel management, marketing timelines, and funnel conversion improvements

Qualifications:

• 2 to 5 years of experience in growth marketing, digital marketing, or demand generation roles.
• Bachelor’s degree in Marketing, Communications, Business, or a related field preferred, or equivalent real-world experience running successful marketing campaigns
• Proven experience running full-funnel growth marketing or lead generation campaigns
• Strong execution skills with the ability to independently build and launch campaigns across multi-channel platforms like email and paid social
• Analytical mindset comfortable using data to track KPIs, evaluate campaign ROI, and make tactical optimization decisions
• Highly proactive with a strong sense of ownership, initiative, and the ability to move quickly
• Excellent cross-functional collaboration and communication skills
• Experience in B2B SaaS, tech, or health and wellness marketing pipelines preferred

Why Join Us?

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We are a tight-knit team focused on making a real impact in the chiropractic profession. This is a high-ownership role where you will have the autonomy to recommend and execute strategies that directly drive pipeline and organizational growth.

Apply Today!