Paid Media Team Lead - B2B Lead Gen (Agency)

About Us

Matter Made (mattermade.co) is a boutique B2B digital marketing agency trusted by CallRail, Tekmetric, Cin7, and dozens more. Our ICPs are technology companies, primarily in SaaS and running paid media, looking for a partner to help them scale lead volume and/or maximize efficiency.

We are fully remote and globally distributed and believe a diverse workforce is the best.

Summary

The Paid Media Team Lead is responsible for managing strategy and overseeing their team's media execution for a portfolio of clients. On a day-to-day basis, they lead client performance calls and collaborate with their team’s channel managers on performance and optimizations to achieve client lead generation and pipeline goals.

Supervisory Responsibilities

3 direct reports

Roles & Responsibilities

• Drive strategy, oversee execution, and own the results of your team's work.
• Provide support and coaching for the channel experts who report to you.
• Work cross-functionally to develop enterprise-level and cross-channel strategies and reporting.
• Dedicate your time to developing quality strategies that deliver results for your clients, quality-checking media, and ensuring your team is producing their best work.
• Take charge of learning through regular team training.
• Manage multiple clients, skillfully deploying budgets of $50k-$1M+/mo per client, across various channels.
• Report on client progress, challenges, and areas for improvement.
• Collaborate closely with your team to strengthen client relationships, improve efficiency, and scale performance.

Qualifications and Required Skills

• 10+ years of demonstrated expertise in Paid Search (Google and Microsoft) and/or Paid Social (LinkedIn/Facebook) strategy and execution
• 6+ years of B2B experience in SaaS / Technology running lead generation campaigns and optimizing for pipeline metrics
• 4+ years of Agency experience
• Advanced knowledge of primary tracking and analytics platforms.
• Ability to provide constructive feedback and technical support to client delivery members on your paid media pod.
• Expert in CRM (Hubspot, Salesforce, etc) setup and reporting. Knowledge around integrating CRM -> marketing platform required.
• Ability to develop landing page wireframes and collaborate with the internal design team to publish pages in Instapage
• Strong dedication to excellence, ability to QA media, and ability to provide valuable feedback.
• Expertise in crafting media strategies across engines, building strong client relationships, and possessing a vision for scaling accounts.