Senior Social Media & Community Manager

About PAVE Studios

PAVE Studios

is redefining how content is created, distributed, and experienced. Through a growing ecosystem of genre-specific studios, including

Crime House

,

OpenMind

, and our newest vertical,

Rewind,

we partner with top creators to develop original content across video, audio, publishing, and live experiences, all designed to deepen audience connection and build lasting communities.

The Role

We’re looking for a full-time, Senior Social Media and Community Manager to lead social strategy, audience growth, and engagement across PAVE’s brands. This is a fully in-person role based in our Los Angeles office. 

This is a hands-on leadership role for someone who understands both the creative and analytical sides of social, from content direction and storytelling to performance optimization, SEO, and platform-native growth strategies. You will set the vision, oversee execution, and build scalable systems that drive consistent, high-performing content and meaningful audience engagement, while working closely with the Founder and CEO. 

Key Responsibilities

Strategy, Leadership and Operations

• Lead the development and execution of social media strategy across all brands and verticals
• Define platform-specific approaches, voice, and growth strategies
• Build and manage workflows, content pipelines, and scalable processes
• Manage and mentor junior team members, freelancers, and external partners

Content and Creative Direction

• Oversee and maintain the social content calendar across brands
• Draft, review, and approve social copy, captions, and creative prior to publishing
• Guide the development of high-quality, platform-native content, including graphics and short-form video
• Partner cross-functionally with production, editorial, and marketing teams to align on campaigns, launches, and key moments

Community, Optimization and Growth

• Lead community engagement strategy across platforms, including comments, DMs, and moderation
• Optimize content for discoverability using SEO, keywords, hashtags, and platform metadata
• Stay ahead of platform algorithms, trends, and emerging formats to inform strategy
• Identify real-time opportunities tied to cultural moments and audience behavior
• Foster audience participation through interactive formats such as polls, Q&As, and user-generated content
• Monitor sentiment and flag sensitive or high-risk content as needed

Analytics, Reporting and Performance

• Track and report on KPIs including engagement, reach, follower growth, impressions, and conversions
• Conduct A/B testing across content formats, messaging, and posting times
• Deliver weekly performance reports highlighting key insights, wins, and areas for improvement
• Translate data into actionable recommendations to continuously refine strategy
• Monitor competitors, emerging creators, and industry trends to maintain a competitive edge

Paid, Distribution and Growth

• Own the amplification strategy for priority content, ensuring high-performing posts are scaled effectively across platforms
• Identify which content is worth putting paid behind based on performance signals and audience behavior
• Partner with internal teams and external vendors on execution, including targeting, budgeting, and campaign setup
• Use paid efforts as a testing ground to inform organic strategy, including creative, messaging, and audience insights
• Explore new distribution channels, partnerships, and platform features to extend reach beyond owned audiences

What You Bring

• 5–8+ years of experience leading social media strategy for a media company, entertainment brand, or top-tier creator
• Proven track record of growing and managing large, engaged audiences
• Experience managing teams, freelancers, or agencies
• Deep understanding of platform algorithms, SEO, and content optimization
• Strong creative instincts with the ability to develop high-performing content
• Data-driven mindset with the ability to analyze and communicate performance insights
• Excellent writing, editing, and editorial judgment
• Highly organized and comfortable managing multiple priorities in a fast-paced environment
• Experience with tools such as Canva, Sprout, Later, Keyhole, Sprinklr, Julius, Claude, and other similar platforms
• Entrepreneurial mindset with a collaborative approach. Comfortable leading initiatives, taking ownership, and driving ideas forward
• Passion for media, entertainment, and building engaged communities

Why This Role

This is a high-impact role with real ownership and visibility. You will shape how PAVE’s brands are experienced by audiences, build and lead a team, and drive meaningful growth at a company redefining modern media. 

Role Requirements

• Ability to sit and work at a computer for extended periods of time
• Ability to occasionally lift and carry materials up to 50 pounds
• Strong communication skills with the ability to collaborate across teams, including executives, creators, and external partners
• Ability to manage multiple priorities in a fast-paced, deadline-driven environment
• Comfortable engaging with and moderating sensitive or challenging content
• Ability to work full-time from the Los Angeles office, with flexibility for occasional evenings or weekends as needed
• Strong attention to detail and ability to maintain focus across tasks
• Ability to read, write, and communicate effectively in English
• Visual and auditory ability to perform essential job functions

Benefits

• 100% employer-paid medical, dental, and vision coverage for employee-only plans ● Competitive paid time off
• Paid company holidays
• Floating holidays
• Sick leave in accordance with California law

PAVE Studios is an equal opportunity employer. We do not discriminate against any employee or applicant based on race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, or any other protected status.