Field Marketing Specialist - VIP Events & Tradeshows

About the Role

Birdeye is looking for a Field Marketing Specialist to help drive pipeline through high-impact, in-person events across North America. This role will focus primarily on third-party events, including regional trade shows and industry conferences, while also supporting hosted executive events and other field marketing programs.

You'll work closely with Sales to align events with target accounts, drive qualified attendance, generate pre-event meetings, and turn event engagement into meaningful pipeline opportunities.

This is a hands-on, individual contributor role for someone who's organized, proactive, and comfortable managing multiple events in a fast-paced, collaborative environment.

Key Responsibilities

• Research and evaluate trade shows, industry conferences, and sponsorship opportunities, making recommendations based on audience fit, target accounts, costs, and potential pipeline impact.
• Plan and execute field marketing events, including regional trade shows, industry conferences, sponsored events, and hosted executive events.
• Manage event logistics end-to-end, including budgets, sponsorship deliverables, vendors, venues, shipping, and on-site execution.
• Partner closely with Sales to align event participation with target accounts and pipeline priorities.
• Support targeted pre-event outreach strategies to drive qualified attendance and meeting generation.
• Coordinate with internal teams, including RevOps, Design, Product Marketing, and Customer Marketing, to ensure successful execution.
• Track and report on event performance, including leads, meetings booked, pipeline generated or influenced, and revenue impact.
• Maintain organized event calendars, budgets, trackers, timelines, and post-event recaps.
• Identify opportunities to improve event performance, attendee engagement, and overall ROI.

What We're Looking For

• 2–4 years of experience in field marketing, event marketing, or B2B marketing, preferably in SaaS or technology.
• Hands-on experience planning and executing in-person events, including trade shows, conferences, or hosted events.
• Ability to research and assess event opportunities, evaluate audience fit, and make recommendations based on business objectives.
• Experience working closely with Sales teams and supporting pipeline generation.
• Strong project management and organizational skills, with the ability to manage multiple events simultaneously.
• Experience managing event budgets, vendors, and logistics.
• Strong communication skills, attention to detail, and ability to work independently.
• Proactive, resourceful, and comfortable working in a fast-paced environment.
• Familiarity with Salesforce

Location, Hours & Travel

• Location: Remote, U.S.
• Working hours: Standard business hours ( CST or PST), with flexibility based on event schedules and team needs.
• Travel: Approximately 20–30%, typically 2–3 trips per month, averaging two days per trip.Occasional evenings or weekends during events, with schedules balanced during non-event weeks.