Marketing Project Manager

Marketing Project Manager

Consumer Products · Full-Time · Senior Level

Wilmington NC preferred · 5+ years experience

OVERVIEW

We are looking for a seasoned, award-winning marketing leader to drive our retail and brand marketing strategy across major mass-market and online retailers. In this role, you will own the end-to-end marketing presence across accounts such as Walmart, Amazon, and beyond on digital storefronts. You'll be a key voice in cross-functional strategy, leading a team of content and paid media specialists while collaborating closely with sales and product development to fuel growth and expand brand presence.

KEY RESPONSIBILITIES

• Develop and lead multi-channel retail marketing strategies across major mass-market accounts digital storefronts.
• Oversee brand presence and content strategy on major retail dot-com platforms — including product content, digital aisles, storefront design, and discoverability optimization.
• Manage and optimize marketing budgets exceeding $5M across paid social, digital retail advertising, and operating expenses.
• Lead Shopper Marketing programs to support new brand representation on major online retail partners.
• Partner with sales to develop and execute retail promotions, including buyer pitch strategy, planning with retail media teams (e.g., Amazon and Walmart).
• Manage cross-channel brand support for retail partners spanning email, social media, PR, and influencer programs.
• Oversee and direct content and paid ads teams, ensuring strategies align with retailer growth priorities.
• Lead the identification and launch of emerging social commerce platforms, including live shopping channels (Amazon Live, TikTok Shop, etc.).
• Support product development with market insights, competitive intelligence, and data analytics to identify white space and growth opportunities.

WHAT WE'RE LOOKING FOR

• 5+ years of marketing experience, with substantial focus on CPG and mass-market retail (Walmart, Target, Amazon, and similar accounts).
• Demonstrated success driving measurable digital market share growth on retail platforms.
• Experience managing large marketing budgets ($5M+) and leading cross-functional teams and agency partners.
• Deep familiarity with retail media ecosystems, digital shelf strategy, and shopper marketing programs.
• Hands-on experience with social commerce platforms and live shopping (TikTok Shop, Amazon Live).
• Strong analytical mindset with experience using syndicated data tools.
• Excellent communicator and collaborator — comfortable leading pitches and executive presentations.
• Experience with influencer marketing, affiliate programs, and brand partnership development.
• Background in DTC/e-commerce marketing is a strong plus.

PREFERRED EXPERIENCE

Contract Negotiation Public Relations

Strategic Planning Social Media / E-Commerce Management

Customer Service Management Sales Training / Teambuilding

Brand Awareness Trade Show Management

COMPENSATION

$80,000 – $100,000 base salary, annually

Pay: $80,000.00 - $100,000.00 per year

Benefits:

• 401(k)
• 401(k) matching
• Employee discount
• Paid time off
• Retirement plan
• Tuition reimbursement

Application Question(s):

• Do you have experience marketing a mass-market retailer (Amazon, Walmart, etc)

Experience:

• Marketing management: 5 years (Required)

Location:

• Wilmington, NC 28412 (Preferred)

Work Location: In person