Social Media Coordinator

About the role

Abby is a consumer AI therapy app on a fast growth curve, and our social presence is one of our most important channels for reaching new users. We're looking for a Social Media Coordinator to join our social team and be the engine that turns ideas into shipped content. You'll take high-level concepts from our Social Media Manager and founder and run them to completion: sourcing and emailing creators, assembling and editing posts, prepping assets, and keeping our content pipeline moving quickly.

This is a hands-on, high-output role for someone who loves to execute. You have a strong creative eye and enough social media experience to know what good looks like, but your real strength is speed and follow-through — you'd rather ship ten strong posts than perfect one. If you also edit video or know how to create UGC-style content, that's a major plus.

What you'll do

• Execute content, fast.
  Take concepts from the team and build them out — getting posts ready to ship on schedule.
• Own creator sourcing and outreach.
  Find creators and UGC talent that fit the Abby brand, manage the outreach (emails, follow-ups, tracking), coordinate briefs and deliverables, and keep those relationships organized and moving.
• Keep the content pipeline moving.
  Maintain the content calendar, prep and organize assets, hit publishing deadlines, and make sure nothing stalls between "idea" and "posted."
• Help us test and learn.
  We ship a high volume of content to learn what works. You'll help produce across formats (carousels, short-form video, UGC, creator content), tag and organize what goes out, and pull basic performance numbers so we can double down on winners.
• Stay on top of what's working.
  Keep a pulse on platform trends, formats, and hooks that are performing, and bring ideas to the team.

What we're looking for

• 1–3 years of social media or content experience (in-house, agency, or building your own following counts).
• A strong creative eye — you know what good content looks like and can execute to that bar without hand-holding.
• High output and follow-through. You move quickly, juggle multiple pieces at once, and would rather ship ten strong posts than perfect one.
• Comfortable with creator/influencer outreach and staying organized across lots of moving conversations.
• Hands-on with content tools — Canva, CapCut, Adobe suite, or similar (Ai tools) — enough to assemble and polish posts yourself.
• Self-directed and reliable. You take a concept and run with it instead of waiting to be told each step.

Nice to have (a big plus, not required)

• Video editing chops — you can take raw footage and turn it into scroll-stopping short-form.
• Ability to create UGC-style content yourself (on camera or producing it).
• Familiarity with wellness, mental health, or consumer app spaces.
• Experience pulling and reading social analytics.

Why Abby

• Get in early at a fast-growing consumer wellness app and have real ownership over content that reaches new users every day.
• Work directly with the founder and a lean, senior team — your work ships and gets seen, fast.
• Work at our incredible wellness house in Laurel Canyon where we work, hold events, dinners, and be around great people.
• Be in early on a fast growing company with room to grow your role.