**Job Summary:**We are seeking a highly motivated and experienced Social Media & Marketing Director to join our team. You will be responsible for developing and executing an effective marketing strategy, managing multiple communication platforms on site and via email and social networks, creating, implementing and reporting on engaging campaigns, and collaborating with a team to achieve organizational goals. Areas of impact will include driving social traffic, web traffic, newsletter subscribers, photo views, and be focused on growth across all channels. Your expertise in communication, social media marketing, content creation, and campaign management will be essential in driving brand awareness, increasing engagement, and achieving campaign successes. This is an in-office position that requires a creative and analytical mindset, excellent communication skills, and the ability to work in a fast-paced environment.
Responsibilities:
- Develop and implement a comprehensive marketing plan aligned with the company's goals, mission, and target audience.
- Create, schedule, and publish engaging content across various social media platforms (e.g., Facebook, Instagram, LinkedIn) to increase brand visibility and drive user engagement.
- Collaborate with the team to create and execute effective marketing campaigns that align with marketing initiatives and promotional activities.
- Monitor social media channels, respond to comments and messages, and maintain a strong online presence by actively engaging with the audience.
- Analyze site and social media data, track key performance indicators, and generate reports to evaluate the success of campaigns and identify areas for improvement.
- Stay up to date with the latest trends and best practices in social media marketing and apply them to enhance the organization's social media strategy.
- Learn from so you can lead and manage a team of social media editors, providing guidance, feedback, and mentorship to drive individual and team performance.
- Develop and maintain relationships with influencers and strategic partners to expand the organization's social media reach.
- Track campaign successes and contribute to bonus structures for team members based on campaign performance and achievements.
Qualifications:
- Degree in marketing, communications, or a related field is a plus but not mandatory
- Excellent written and verbal communication skills, with the ability to create compelling and engaging content.
- Proven experience with social media platforms with a track record of successfully developing and executing social media strategies
- In-depth knowledge and political ability to be effective on major social media platforms and best practices for each.
- Proficiency in social media management tools and analytics platforms.
- Strong project management skills, with the ability to multitask and meet deadlines in a fast-paced environment.
- Analytical mindset, with the ability to interpret social media data, and track and generate actionable insights.
- Creative thinker with a keen eye for visual aesthetics and storytelling.
- Experience in managing and leading a team, providing guidance and fostering a collaborative work environment.
- Passion for staying updated with industry trends, emerging platforms, and technologies.
- If you are a strategic thinker, creative problem solver, and have a passion for marketing that makes an impact, we would love to hear from you.
Job Type: Full-time
Pay: $30,000.00 - $40,000.00 per year
Benefits:
Application Question(s):
- If available, please include links to any pages personal or professional you have managed and grown successfully
Experience:
- Marketing: 1 year (Preferred)
Work Location: In person