Senior Demand Generation Manager

About Project Broadcast

Project Broadcast is a fast-growing text message marketing platform built for entrepreneurs and relationship-driven businesses. Project Broadcast provides easy-to-use, compliant texting and communication tools that power sales, prospecting, lead capture, follow-up, support, education, community building, onboarding, and training.

The Role

We are looking for a
Senior
Demand Generation Manager
to own the strategy and execution of our inbound marketing initiatives. Ultimately this role is responsible for planning, launching, optimizing, and reporting on multi-channel demand programs driving new users and qualified leads for the business. This hire should be comfortable in a fast-paced, remote environment who is not afraid to take ownership and create processes when needed.

Strategy & Planning

• Develop and execute a data-driven demand generation strategy to drive qualified leads (MQLs) and new customer sign ups.
• Develop campaigns end-to-end including strategy, execution, and reporting.
• Build quarterly and annual demand plans tied to pipeline and revenue goals
• Identify target audiences, segments, and ideal customer profiles in partnership with sales and marketing leadership

Campaign Execution

• Own end-to-end execution and reporting of demand campaigns across organic, paid search, paid social, email, webinars, content syndication, events, etc.
• Create or facilitate creation of campaign content such as display ads, ebooks, whitepapers, blogs, etc.
• Collaborate across teams to develop content, and inbound lead flow processes.
• Partner with sales to ensure strong lead handoff, follow-up, and feedback loops
• Continuously optimize programs to improve conversion rates and efficiency

Measurement & Optimization

• Define KPIs and report on campaign performance, funnel metrics, and ROI
• Analyze performance data to identify trends, insights, and optimization opportunities
• Run A/B tests across channels, messaging, and offers

Marketing Operations & Technology

• Work closely with revenue ops to ensure clean data, proper attribution, and accurate reporting
• Leverage marketing automation and CRM tools to scale and automate campaigns

Budget & Vendor Management

• Own and manage demand generation budget
• Evaluate, select, and manage vendors and platforms as needed

Required Qualifications

• 4–7+ years of experience in demand generation, growth marketing, or performance marketing.
  Agency
  and
  Startup experience preferred.
• Proven success record in both B2B and eComm environments
• 4-7+ years of paid search
  and
  paid social experience.
• Strong experience in marketing CRM management & automation (Hubspot)
• 2+ years of email marketing experience
• Strong analytical skills with the ability to translate data into action
• Experience working cross-functionally with sales and marketing teams

Preferred Qualifications

• 3+ years in a marketing agency experience
• 1+ years in a demand gen role at a B2B startup
• Some
  creative background in design and copywriting
• PR experience is a plus
• Direct experience with Hubspot
• Strategic thinker with strong execution skills
• Experience with ABM strategies and tools
• Experience supporting multiple buyer personas or verticals
• Background in experimentation, testing, and conversion rate optimization
• Revenue-oriented mindset
• Highly organized with strong project management abilities
• Clear communicator who can align stakeholders
• Comfortable operating in a fast-paced, REMOTE environment

What Success Looks Like

• Execute on multiple campaigns
• Consistent, predictable contribution to pipeline and revenue
• Improved funnel conversion rates and cost efficiency
• Strong alignment and trust with sales
• Clear visibility into what’s working, what’s not, and why