Community Marketing - Hospice

We are a locally owned and operated home health agency is looking to add Marketers to its current long-term and experienced Marketing team. Operating in the Valley since 2013, Valley Regional Care has been a leading provider, with a leading management team fully focused on employee growth, company benefits, and great professional culture, we are excited to add a Full-Time Community Liaison to continue our goals to serve our community.  

Benefits

• 9 Medical benefit plans to choose from (HMO and PPO)
• Employee Assistance Program
• Dental coverage
• Vision coverage
• Paid Birthday Leave
• Critical Illness coverage
• Short-term Disability coverage
• Accident insurance
• Life Insurance
• Competitive 401K plan w/ Safe Harbor Matching

Job Description Summary

Responsible for managing own marketing/sales, establishing and maintaining positive relationships with customers and referral sources, responding to client requests and concerns.

Essential Job Functions/Responsibilities

• Follows all daily marketing operations including following direct oversight of the establishment and implementation of marketing/sales initiatives.
• Assures, understands and adheres to all laws, statutes and regulations regarding anti-kickback, lawful marketing activities (gifts and services), patient solicitation, and accurate marketing materials.
• Assists in monitoring allocation of resources according to budgetary limitations.
• Continuously conducts market assessments and develops a comprehensive marketing plan designed to meet budgetary volume projections.
• Establishes and maintains positive working relationships with current and potential referral and payer sources.
• Builds and monitors community, customer, payer and patient perceptions of Valley Regional Hospice Inc as a high-quality provider of services.
• Provides leadership in strategic planning including identifying opportunities for additional or improved services to address customer needs.
• Maintains comprehensive working knowledge of Valley Regional Hospice Inc markets including government agencies, major payer groups, key referral sources, and competitor’s market positioning.
• Maintains comprehensive working knowledge in the field of marketing and shares information with appropriate organization personnel.
• Maintains comprehensive working knowledge of community resources and assists customers in accessing community resources should services not be provided by Valley Regional Hospice Inc.
• Monitors and reports cost-effectiveness of marketing efforts.
• On occasion, one may be required to bend, stoop, reach and move.

Position Qualifications

• At least three years' experience in healthcare marketing management, preferably in home care operations. At least one year experience in sales is preferred.
• Demonstrated ability to supervise and direct professional and administrative personnel.
• Ability to market aggressively and deal tactfully with customers and the community.
• Knowledge of corporate business management.
• Demonstrates excellent communications, negotiation, and public relations skills.
• Demonstrates autonomy, organization, assertiveness, flexibility and cooperation in performing job responsibilities.

The above statements are intended to be a representative summary of the major duties and responsibilities performed by incumbents of this job. The incumbents may be requested to perform job-related tasks other than those stated in this description.