Senior Marketing Manager, ABM Campaigns

GoFormz – San Diego, CA

Job Description

GoFormz is a San Diego-based company leading the mobile data capture industry. We empower businesses to replace paper forms with web and mobile-based digital forms that provide global access to the collected data. We are looking for a hands-on ABM campaign manager to execute our enterprise sales strategy targeting Construction and Energy sectors. This individual contributor role demands end-to-end campaign operations management — from Tier 1 and Tier 2 account list management and campaign sequencing to account engagement tracking and weekly pipeline reporting.

The Details

• Maintain Tier 1 and Tier 2 target account lists coordinated with leadership and sales teams
• Execute multi-touch ABM campaigns across paid, email, and content channels
• Manage Metadata platform day-to-day operations including audience setup, creative testing, and budget optimization
• Build Marketo campaign programs and nurture flows and ensure proper lead routing
• Develop pre- and post-event outreach sequences in coordination with SDR teams
• Monitor performance daily and adjust campaigns in real time
• Produce weekly performance reports tracking MQL volume, account engagement rates, cost per SQO, and channel ROI
• Use AI to generate copy variations at scale, accelerate A/B test ideation, and personalize messaging

Required Skills & Qualifications

• 5+ years B2B demand generation or campaign management experience, preferably in SaaS or industrial software
• Hands-on ABM program building experience — not just support roles
• Demonstrated proficiency with Metadata platform in B2B SaaS environments
• Marketo working knowledge for independent program management
• Paid LinkedIn campaign management with measurable pipeline outcomes
• Data analysis and report building capabilities
• Familiarity with Salesforce, GA4, and Amplemarket
• Bachelor's degree in Marketing, Business, or related field

Compensation: $108,000–$145,000 annually

What's it like to work at GoFormz?

• We pay well – at or above market. Plus, you’ll get equity in the company.
• Employee medical and dental paid by the company; you just cover vision.
• 4 weeks (160 hours) accrued paid vacation in your first year.
• 401(k) with company match
• Options to work from home or from our vibrant office in downtown San Diego where we provide complimentary parking or a monthly MTS pass.
• We care about your physical health. Our office is equipped with automatic sit/stand desks, plus you’ll get a company-paid membership to the Broadway Athletic and Swim Club located in the same building.
• Everyone has the best hardware for doing their particular job. You tell us what that is.
• We have a fantastic team that gets stuff done and is fun to work with!
• The environment is fast-paced, so you will see the results of your work immediately.
• You will have plenty of opportunities to use and learn cutting-edge technologies.
• Tuition reimbursement program.
• Partially paid maternity/paternity leave.

The bottom line…

If you love working in a fast-paced and collaborative environment; have a passion for data-driven ABM programs that move the pipeline needle; thrive on cross-functional execution and have a "can do" attitude – We want you!

About GoFormz, Inc.

GoFormz is the leading digital forms solution for businesses of any size and industry to digitize their forms and related processes, resulting in significant savings and more productive operations. GoFormz’s Cloud-based platform allows users to create, customize, and manage digital forms. These forms can capture information, automate workflows, and improve business workstreams. Users can create electronic versions of their existing paper forms and documents making it easier to gather and analyze data digitally. GoFormz is backed by leading venture capital firms, including Cloud Apps Capital Partners, Glynn Capital, and Shasta Ventures.

GoFormz, Inc is an Equal Employment Opportunity employer. Please no H-1B applicants at this time.

How to Apply

Send the following to careers@goformz.com:

• Your resume
• Tell us why you're a great fit