Email Program Manager (Hourly Contractor, Remote)

Overview

MergerAI is building AI-powered software for M&A due diligence and post-close integration. Our flagship product includes an
AI-enabled Virtual Data Room (AI VDR)
designed to help deal teams complete diligence tasks in minutes instead of hours or days.

We are seeking an experienced
Email Program Manager (hourly contractor)
to own and execute email programs. This person will be accountable for building repeatable email workflows, improving deliverability, increasing engagement, and generating measurable pipeline impact from email campaigns.

This is a hands-on role for someone who can operate independently, move quickly, and bring structure and discipline to email as a revenue channel.

Key Responsibilities

Email Strategy & Program Execution

• Translate product messaging and GTM priorities into email campaigns that drive demo requests, conversions, and pipeline
• Develop and manage segmented campaigns by persona (e.g., investment banking, private equity, corporate development, M&A advisors)

Segmentation, Personalization, and List Hygiene

• Ensure strong list quality and segmentation strategies (industry, deal role, funnel stage, firm type/size, engagement)
• Maintain and improve list hygiene (removing invalid addresses, suppressing unengaged leads, reducing spam complaints)
• Help develop personalization approaches (dynamic fields, conditional sections, persona language)

A/B Testing, Reporting, and Optimization

• Run continuous tests on:
• Subject lines
• Send times
• CTAs
• Layout and length
• Offer positioning (case study vs demo vs “AI VDR walkthrough”)
• Track performance and report weekly/biweekly metrics such as:
• Open rate, click rate, CTOR
• Reply rate (where applicable)
• Conversion rate to demos / meetings
• Pipeline influence (if integrated with CRM)

Deliverability & Compliance

• Monitor and improve deliverability (domain reputation, spam rate, bounce rate)
• Ensure compliance with email best practices (CAN-SPAM; opt-outs; suppression lists)
• Recommend improvements in authentication (SPF, DKIM, DMARC) as needed

Required Qualifications

• 3+ years of experience running email marketing programs (B2B preferred)
• Experience building sequences, including follow-on emails, as if from sales reps' own account
• Understanding of technical deliverability concepts (warming domains, sender reputation)
• Experience with A/B testing and performance optimization
• Highly organized with strong project management habits (deadlines, version control, approvals)

Preferred Qualifications

• Experience with tools such asHubSpot, Mailchimp,
  Instantly.ai, Smartlead.ai,
  or Apollo
• Familiarity with CRM workflows and attribution (HubSpot + Salesforce is a plus)

Tools & Systems (Not Required, But Helpful)

• HubSpot (Marketing Hub), Apollo, or similar
• Instantly.ai or Smartlead.ai
• Google Workspace
• Slack