Vice President, Revenue Marketing

Description

TL;DR Kharon is seeking a full-time Vice President, Revenue Marketing based in New York City. This role requires in-office attendance at least 3 days a week.

Kharon is seeking a data-driven, strategic, and execution-oriented Vice President of Revenue Marketing to lead our global demand generation, account-based marketing, performance marketing, and pipeline expansion engine. This role will build the strategy, team, and execution behind a measurable, sales-aligned pipeline that drives revenue growth.

Kharon operates at the nexus of global security and commerce, and is on a mission to revolutionize the current landscape of risk intelligence products. We take complex data as it relates to global security and empower our clients to understand the risk associated with their potential business relationships and operationalize that data so that they can make the best and most informed decisions possible.

Kharon serves Fortune 500 corporations, tier-one global financial institutions, and government bodies. Our marketing team and the engine they’ve created has earned real awareness and traction with compliance, risk, and government buyers. With a broad global customer base and substantial recurring revenue, Kharon is an established leader in its market. The opportunity is to build on a strong foundation and take a proven, growing business to its next level. This role will further expand our reach, deepen our penetration, and expand pipelines to fuel continued high revenue growth. In this role, you will focus on supercharging the buyer journey — translating complex regulatory and geopolitical intelligence products into high-converting enterprise demand.

The ideal candidate has scaled revenue marketing in sophisticated B2B markets, selling complex solutions to expert buyers. You will lead and develop functional leads and experienced managers, while staying hands-on across ABM, search and answer-engine discoverability, paid acquisition, and sales pipeline acceleration. This is not a strategy-and-hand-off role. You bring technical proficiency across modern MarTech stacks, apply AI to marketing execution, and build, measure, and adjust continuously.

RESPONSIBILITIES:

Demand Generation & Pipeline Ownership

• Own the global inbound and outbound pipeline target, working across the marketing team and partnering directly with Sales and RevOps to meet quarterly sourced and influenced ARR goals.
• Design, execute, and optimize multi-channel inbound and outbound acquisition campaigns across paid search (SEM), paid LLM, paid social, programmatic display and retargeting, and email lifecycle marketing.
• Manage a growing budget and team, and own ROI across all channels, ranking performance each cycle and reallocating investment toward the highest-return areas, including new channels you stand up.

Account-Based Marketing (ABM) & Tiered Target Penetration

• Architect and scale Kharon’s ABM program across key verticals that correlate to specific compliance and risk management use cases.
• Deploy intent-driven advertising and personalized outreach programs to penetrate multi-stakeholder enterprise buying committees (Chief Compliance Officers, Head of Sanctions, Head of Export Controls, et al).
• Work in Marketing and partner with Sales on continued refinement of ideal customer profiles (ICPs), target account lists (TAL), and customized account acceleration.
• Design and implement plans that sustain engagement through long, multi-stakeholder sales cycles
  Build programs that use product usage and account engagement signals to surface expansion opportunities and drive upsell and cross-sell pipeline within existing clients.

Conversion Strategy & Funnel Optimization

• Own visitor-to-MQL and MQL-to-SQL conversion performance, partnering with the broader marketing team (field, content, product marketing, design, web, and brand) to prioritize landing pages and user flows that drive pipeline.
• Lead a systematic testing program across messaging, offers, creative, and conversion paths, working across marketing to put proven findings into practice.
  Align organic search and answer-engine content priorities to high-intent regulatory triggers (ie, OFAC 50% Rule, UFLPA, export controls, military-civil fusion, research security).

Forecasting & Planning

• Build data-driven pipeline plans, combining top-down revenue targets with bottom-up forecasting, in partnership with Sales, RevOps, and Finance
• Establish repeatable playbooks and processes across demand generation, ABM, and marketing operations that scale with the business.
• Analyze performance to identify opportunities, optimize investment, and improve marketing-driven pipeline.

Marketing Technology, Attribution & Revenue Reporting

• Set the vision and architecture for the revenue marketing stack (e.g., HubSpot, intent and enrichment tools, Google Ads, LinkedIn Campaign Manager), working with Marketing Ops to keep it integrated, clean, and fit for purpose.
• Evaluate and adopt new technology, including AI-enabled tools, that improves efficiency and measurement.
• Continue to refine and implement multi-touch attribution that accurately reflects marketing’s impact across long (6-18 month), multi-stakeholder enterprise sales cycles, and make it the single agreed source of truth with Sales and Finance.
• Own board-ready and executive reporting on CAC, pipeline velocity, cost per opportunity, and channel ROI, and translate it into budget and channel decisions.

Cross-Functional Collaboration

• Be a leader and work across marketing, sales, and other teams to translate complex regulatory enforcement trends and proprietary investigative data into high-converting demand generation campaigns.
• Work across the marketing team to drive attendance/views and associated post-event pipeline conversion related to webinars and live events, as well as release of white papers and investigative pieces.
• Lead and mentor the revenue marketing team, working closely with existing marketing leadership, Sales, and cross-functional stakeholders.

QUALIFICATIONS:

• Experience: 10+ years of progressive B2B marketing experience, including 4-5+ years leading demand generation or revenue marketing with direct ownership of pipeline targets. Experience scaling marketing in sophisticated B2B environments, such as enterprise software, data and intelligence platforms, selling complex solutions to expert buyers with long sales cycles. Demonstrated experience leading experienced managers or functional leads, with responsibility for team performance, resource allocation, and development.

• Track Record: Demonstrated track record of scaling pipeline and ARR in an established, rapid growth B2B business, with a clear understanding of multi-touch enterprise buying cycles.

• Domain Fluency: Prior experience marketing complex data, compliance, legal, cybersecurity, or risk solutions to large, complex enterprises is strongly preferred.

• Technical Depth: Deep proficiency in ABM orchestration, marketing automation performance analytics, paid digital channels, and leveraging AI.

• Leadership Style: "Player-coach" mentality—capable of setting corporate-level revenue strategy while staying close enough to help implement, test, and measure.

• Pipeline Generation: Sourced and influenced Sales Qualified Opportunities (SQOs) and Annual Recurring Revenue (ARR).

• Funnel Velocity & Conversion: MQL-to-SQL conversion rates and velocity through the sales pipeline.

• Efficiency: Cost Per Acquisition (CPA), Cost Per Opportunity (CPO), and Blended Customer Acquisition Cost (CAC).

• Target Account Engagement: Account engagement and penetration rates across designated target accounts.

ABOUT KHARON:

Kharon is a highly disruptive and incredibly innovative organization that navigates risk at the intersection of global security threats + international commerce.

What does that mean? Great question.

Operating at the nexus of global security, Kharon is on a mission to revolutionize the current landscape. We take really complex data as it relates to global security and empower our clients to not only understand the risk associated with their potential business relationships but to operationalize that data so that they can make the best and most informed decisions possible. From financial crimes and sanctions to export controls and threat identifications, our tools optimize protection against the types of risks that could otherwise be incredibly dangerous and excessively costly to any business. Serving many of today’s leading global financial and multinational institutions, Kharon products are the most powerful in the space with a precision and depth that is absolutely unparalleled.

When you look at any major global crisis event, we’re providing intelligence that’s at the heart of those circumstances. We connect the dots in a way that’s meaningful. Now, we’re experiencing unprecedented growth. As the world continues to evolve in complexity, so too does the demand for our products. Given the significance of our work and the increasing global reliance on our insights, we are looking for a Vice President, Revenue Marketing to join us as we work to shape the way businesses perceive and navigate global risks.

To the right person, this will be the perfect kind of challenge. Our mission is compelling, our product is powerful, and we’re growing at a rate that makes us unstoppable. If you’re looking to be surrounded by people who will inspire you to think and challenge you to grow then look no further. Our team is made up of some of the most visionary and uncompromising individuals you will ever encounter. We don’t take ourselves seriously but we’re serious about the work we do and there is absolutely no slowing us down.

To keep that momentum going, we do our very best to make sure that each and every team member is completely taken care of. We’re nothing without our people and we strive to offer a package that reflects that. As a Kharon team member, you can expect:

• Fully sponsored medical, dental, and vision insurances
• FSA program for both medical and dependent care
• Long term disability
• 401k + Roth with matching and immediate vesting
• Flexible paid time off + 11 paid holidays

The base salary range at Kharon is set between $240,000 to $270,000. Please note that this figure does not necessarily include potential bonuses, commissions, benefits, or equity that may be part of the overall compensation package.

If interested in pursuing this position, please visit www.kharon.com/careers to apply.

Kharon is an equal opportunity employer. Kharon is committed to cultivating and maintaining a workplace that is free from harassment and discrimination. All qualified applicants will receive consideration for employment without regard to race, religion, color, national origin, ethnicity, gender, gender identity or expression, sexual orientation or identity, neurodiversity, appearances, age, protected veteran status, or status as a qualified individual with disability.

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About Kharon

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