Role description
Sales & Customer Acquisition Lead (US Market - Remote)
Folio3 SoftwareJob description:
About Cattlytics
Cattlytics is an innovative cattle and ranch management SaaS platform helping livestock operators streamline records and optimize workflows. We offer subscription-based SaaS for ranch owners as well as custom enterprise/white-labeled solutions for agribusinesses. As we expand our footprint in the US, we are looking for a founding Sales Lead to own customer acquisition, validate our go-to-market approach, and build a repeatable sales playbook.
Role Overview
As our Founding Sales & Customer Acquisition Lead, you will identify, engage, and convert prospective customers across the US cattle and ranching market. This is a hybrid role combining hands-on outbound sales with strategic customer discovery. You will work closely with product and marketing teams to refine our US playbook and drive both SaaS subscriptions and enterprise contracts.
Key Responsibilities
- Outbound Lead Generation:
Identify and engage ranch owners, feedlot operators, and agribusinesses via phone, email, LinkedIn, and industry networks. - Full-Cycle Sales Management:
Lead prospects from initial discovery and tailored product demos to proposal, negotiation, and contract closure. - Go-to-Market Strategy:
Document customer feedback, objections, and buying behavior to build and refine our US sales playbook. - Partnership Development:
Explore opportunities with livestock consultants, veterinarians, cattle associations, and tech providers (e.g., RFID/EID). - CRM & Reporting:
Maintain clean data in the CRM, tracking pipeline metrics, conversion rates, and market insights to report to leadership.
Required Qualifications
- Experience:
5+ years of B2B SaaS, AgTech, or Agribusiness sales experience. - Market Knowledge:
Proven track record selling to US-based customers (ideally in agriculture, rural businesses, or SMB markets). - Sales Skills:
Strong consultative selling, remote relationship-building, and negotiation skills. - Tools:
Proficiency with modern CRM platforms and sales enablement software. - Flexibility:
Must be willing to work US business hours to align with ranch owners and stakeholders. - Education:
Bachelor’s degree in Business, Agriculture, Marketing, or a related field (preferred).