Role description
Twin AtlasAbout Twin Atlas
We are a Las Vegas based game studio born on the Roblox platform and built by people who genuinely love this community. As a community-first studio, we care as much about our worlds and players as we do about the people building them. That mindset has helped us grow into one of the most innovative teams on Roblox, pushing boundaries, shaping culture, and setting new standards across the platform.
With over 8B game visits, 44M monthly players, and a 19M member community, our worlds have become a core part of the Roblox ecosystem. We're a ten-time winner of the Roblox Innovation Awards and recognized as builders of the future of the platform. From Creatures of Sonaria and Dragon Adventures to World // Zero and Horse Life, we create experiences that players live in, not just visit.
The role
This is a hands-on seat, not a strategy seat. You won't have a team under you. You'll have a game, a budget, a Community Manager and Social Media Manager as your partner, and a game team rooting for you.
You'll sit closer to the game team than to marketing. You'll join their standups, know the content roadmap, and know which update will move the numbers before it ships. We also expect you to spot trends the team can build into the game. Day to day, you're in the tools: cutting thumbnails, writing titles, briefing creators, reading the funnel, and shipping the next test.
The right person is obsessed with the Roblox algorithm and the creator ecosystem. They also have a clear view on what discovery rewards
this
month, which often isn't what it rewarded last month.
What you'll do
- Own growth for your game.
QPTR is your North Star, with CCU, impressions, CTR, D1 and playtime close behind. If a number moves, you know why. - Test thumbnails and titles constantly.
We have artists and art outsourcing, but we want you making thumbnails yourself with AI tools: ship, read, iterate. We value a high volume of tests over one perfect test. - Work the algorithm.
This means sponsored ads, search terms, tags, descriptions and update timing, all positioned to catch what discovery rewards right now. - Run creator campaigns end to end.
Work our creator network and grow it. Brief, negotiate, track delivery, and cut the creators who take the check and post nothing. - Run paid where it pays.
That includes Roblox ads, YouTube, TikTok, and anything else that clears the bar. Creative wins here, not bid tuning. - Run free where it pays more.
Community moments, cross-promotion, platform events, and trends you can jump on within 24 hours. - Partner with your Community Manager
on the content calendar and social, and on turning players into advocates. - Help new games launch.
You'll rotate with other Marketing Managers on go-to-market plans and test-market reads for titles coming down the pipeline. - Report like an operator.
Your reports are weekly and honest, with confidence levels. When something isn't working, you say so fast.
What you'll bring
- 3+ years in growth, product marketing, UA or creator marketing
for games or consumer apps - A test-and-learn instinct: you'd rather run ten scrappy experiments than one polished campaign
- Hands-on creative skills. You can make a thumbnail that beats the incumbent, not just brief one
- Operational AI fluency with image models, agents and automation. Tell us what you've built
- Creator economy experience: briefing, negotiating, and knowing within five minutes of a stream whether the game is landing
- Comfort with numbers, including funnels, cohorts, CPI and retention. You reach for data before anecdotes
- The autonomy to run without a plan handed to you
Bonus points
- Experience on Roblox, UEFN or another UGC platform. Creator-led growth on TikTok or YouTube at scale counts too.