Vice President of Finance & Accounting

ProLine, a dynamic and fast-growing B2B SaaS startup based in Atlanta, GA, is seeking a VP of Finance and Accounting who will be a key contributor to the future growth of the Company. This position will lead the Company's finance efforts and spearhead financial forecasting, annual budgeting, key performance indicator (KPI) reporting, operating plan variance analysis, annual audit, and other strategic initiatives across all functions of the organization. This position will report to the CEO and work collaboratively with others as a member of the leadership team.

Position Responsibilities:

• Partner with the CEO and executive team on annual and long-term strategic planning, budgeting, forecasting, and financial analysis to optimize company growth and decision-making.
• Take ownership of optimizing the company’s cash allocation and working capital management to maximize financial flexibility and achievement of the company’s strategic objectives.
• Lead the company's financial planning and analysis (FP&A) function, including annual budgets, rolling forecasts, financial models, and reporting for the P&L, balance sheet, cash flow, and key SaaS metrics.
• Deliver monthly financial statements and KPI reports, identifying trends across revenue, cost of sales, expenses, employee count, and other key business drivers.
• Collaboratively partner with department leaders to provide budgets, financial oversight, performance insights, and analytical support.
• Develop and maintain scalable financial models and scenario analyses that improve forecasting accuracy and support strategic decisions.
• Ensure the integrity of financial data, systems, and reporting processes by strengthening financial controls, improving data quality, and enhancing system integrations.
• Oversee all accounting operations, including bookkeeping, month-end close, financial reporting, accounts payable, customer billing, collections, and cash management.
• Manage external financial partners and relationships, including auditors, banks, outsourced accounting providers, and other finance vendors.
• Lead the annual audit process and maintain appropriate internal controls and accounting policies to ensure compliance and financial accuracy.
• Monitor accounts receivable and collections, escalate material delinquency risks to the CEO, and help optimize working capital.
• Lead the buildout of the company’s finance department as the company scales.

Must-Have Qualifications:

• Minimum of 6+ years of relevant finance and accounting experience, with a minimum of 2 years in FP&A specifically.
• Prior experience with subscription and payments revenue models, ideally in a growth-stage B2B SaaS business.
• Proficiency in financial theory, forecasting, and financial (US GAAP) accounting.
• Data-driven with exceptional quantitative analysis skills, including advanced spreadsheet (Google Sheets, Excel) modeling.
• Outstanding communication and interpersonal skills.
• Bachelor's degree in Finance, Accounting, Economics, or related discipline.
• Strong work ethic with an ability to focus on complex financial problems.
• Strong detail-orientation and commitment to accuracy.
• Willingness to roll-up-the-sleeves and do what needs to be done.
• Ability to think strategically and creatively.
• Natural preference and ability to work collaboratively within a close-knit team environment.
• Experience or familiarity with QuickBooks, Arbo, Stripe, and other common financial tools in a growth-stage B2B SaaS environment.

Nice-To-Have Qualifications

• Experience with SaaS embedded payment processing.
• Experience with roofing or field service firms.
• Prior technology start-up experience.

Additional Information:

• Website:
  https://useproline.com
• YouTube:
  https://www.youtube.com/@prolineapp
• Mission, vision, and core values:
  https://app.notion.com/p/useproline/Mission-Vision-Values-0bfc9035750a40339782dabcdb88a21e