Senior Product Marketing Manager

About Project Broadcast

Project Broadcast is a fast-growing text message marketing platform built for entrepreneurs and relationship-driven businesses. Project Broadcast provides easy-to-use, compliant texting and communication tools that power sales, prospecting, lead capture, follow-up, support, education, community building, onboarding, and training.

The Role

We’re hiring a
Senior Product Marketing Manager
to own go-to-market strategy, positioning, messaging, and enablement for Project Broadcast. You will define how Project Broadcast is perceived in the market, craft compelling narratives that highlight outcomes (e.g., faster follow-ups, higher recruitments, better community engagement), create sales and marketing assets, and drive adoption/expansion across our high-volume Sole Prop and MidMarket segments. Reporting to the Head of Marketing, this role combines strategic storytelling with tactical execution in a fast-paced,
remote
environment.

Key Responsibilities

• Own PB’s positioning, messaging, value proposition, and competitive differentiation (e.g., compliant two-way texting vs. cell phones/DIY tools like Textedly, Mailchimp).
• Develop buyer personas, messaging frameworks, and sales enablement materials (one-pagers, decks, battle cards, case studies, testimonials) tailored to network marketers, service-based owners, and franchise/recruitment teams.
• Lead product launches, feature releases, and go-to-market campaigns for PB updates, ensuring alignment across marketing, sales, and customer success.
• Create high-impact content (e.g., webinars, ebooks, blog series, video demos, nurture sequences) that educates prospects on PB outcomes and drives pipeline.
• Partner with demand generation to align campaigns (performance ads, influencer partnerships, community/Champions Corner, affiliates) with PB messaging and ICPs.
• Conduct win/loss analysis, customer interviews, and competitive research to refine positioning and identify upsell/cross-sell paths.
• Support sales with training, objection handling, and ROI storytelling; collaborate with customer success on adoption playbooks and retention messaging.
• Track product marketing KPIs

Qualifications

• 4–7+ years in product marketing, growth marketing, or demand generation
• Proven ability to craft compelling messaging and positioning that resonates with small-business owners, network marketers, and MidMarket teams.
• Strong copywriting and storytelling skills; comfortable creating sales enablement assets, content, and campaign materials.
• Analytical mindset — ability to use data (usage trends, win/loss, competitive intel) to inform strategy and measure impact.
• Collaborative and proactive; thrives in remote, fast-paced settings with ownership of processes and outcomes.
• Bonus: Background in regulated/compliance-heavy verticals, network marketing, service-based businesses, or franchise sales; familiarity with performance/influencer marketing channels.

Why Join Project Broadcast?

• Competitive total compensation and generous benefits.
• Remote-first, collaborative culture, and opportunity to influence GTM during a pivotal scaling phase.
• Chance to shape messaging and positioning for a product with a large, engaged user base while supporting cross-sell to high-margin lines.