Role description
Social Video Producer – AI Prompting & Creative Expert (Lead Generation Advertising)
Duke Digital GroupWe are seeking a highly creative and performance-driven Social Video Producer with strong AI prompting and editing skills to create high-converting lead generation advertisements focused on:
- Motor Vehicle Accident (MVA) campaigns
- Auto Insurance
- Home Insurance
This role is heavily focused on direct response advertising and creating short-form video creatives that generate leads and drive conversions across Facebook, Instagram Reels, YouTube Shorts, TikTok, and other paid social platforms.
The ideal candidate understands how to create emotionally engaging, attention-grabbing ads that convert viewers into qualified leads. You should be highly experienced in AI-assisted creative production, rapid content iteration, and social-first storytelling optimized for paid media performance.
Responsibilities
- Produce high-converting lead generation video ads for MVA, auto insurance, and home insurance campaigns
- Come up with ad angles and scripts.
- Develop AI prompts for video generation, image creation, voiceovers, scripting, and ad concepts
- Create multiple creative variations for testing hooks, angles, offers, and calls-to-action
- Edit short-form direct response ads optimized for Meta, TikTok, YouTube, and other paid social platforms
- Create emotionally compelling creatives focused on urgency, relatability, trust, and conversion
- Work closely with media buyers and marketing teams to improve: CTR, CPL, CVR, Lead quality
- Stay current with social trends, AI tools, and performance creative strategies
- Repurpose winning creatives into new iterations and scalable campaigns
- Add captions, motion graphics, transitions, sound effects, and AI voiceovers to maximize engagement
- Analyze performance feedback and rapidly optimize underperforming creatives
Requirements
- Proven experience creating direct response social ads for lead generation campaigns
- Strong understanding of Facebook, Instagram, TikTok, and YouTube ad creative best practices
- Experience creating insurance, legal, or local service lead generation ads is strongly preferred
- Advanced proficiency with AI creative tools such as: OpenAI / ChatGPT, Adobe Premiere Pro / After Effects, CapCut
- Strong prompt engineering and creative ideation skills
- Ability to quickly produce and iterate creatives at scale
- Understanding of hook-based storytelling and conversion-focused ad structures
- Ability to work during PST business hours
- Strong communication and collaboration skills in a fast-paced environment
Preferred Experience
- Personal injury or MVA advertising
- Insurance lead generation campaigns
- UGC-style ad creation
- AI avatar and AI voiceover content
- Meta Ads and TikTok Ads creative testing environments
- Experience creating compliant advertising creatives for regulated industries
To Apply
Please send:
- Portfolio or examples of lead generation ad creatives
- Examples of short-form paid social videos you have created
- AI tools and editing software you use regularly
- Brief explanation of your creative workflow
- Your availability during PST hours
- Your expected compensation
We are looking for someone who understands how to combine AI creativity with direct response marketing psychology to produce winning lead generation ads at scale.