Growth Marketing Manager

About Laxis

Laxis is an AI startup backed by top VCs. Our vision is to build an AI workforce that makes every professional more productive. We build a growing portfolio of AI productivity apps used by tens of thousands of users to capture, organize, and act on what matters — with more products in the pipeline.

The Role

We are looking for a full-time Growth Marketing Manager to own the end-to-end growth of our consumer AI apps. You will set the strategy, run the experiments, ship the content, and grow installs, activations, and retention across our product portfolio — including flagship apps already in market and new products we launch.

An entrepreneurial mindset, down-to-earth attitude, creative thinking, and strong analytical skills are essential for success in this position.

Responsibilities:

•      Own the end-to-end growth strategy and execution for our portfolio of consumer AI productivity apps.

•      Drive App Store Optimization (ASO) on the iOS App Store and Google Play — keywords, listing copy, creatives, screenshots, ratings, conversion funnels, and featuring strategy.

•      Build and execute SEO and GEO (Generative Engine Optimization) strategies to drive organic traffic from both traditional search (Google, Bing) and AI answer engines (ChatGPT, Perplexity, Gemini, Claude, etc.).

•      Plan and produce content marketing — blog posts, landing pages, tutorials, comparison pages, release notes, and newsletters — that both ranks in search and converts readers into users.

•      Lead social media strategy and execution across platforms such as X/Twitter, LinkedIn, TikTok, Instagram, YouTube, etc. — including content calendars, community management, and organic growth tactics.

•      Run our influencer and creator marketing programs — identify, negotiate with, and manage relationships with influencers and affiliate partners to drive installs and retention.

•      Own the marketing content and brand voice across website, blog, app store listings, social posts, email campaigns, and product launches.

•      Create simple marketing visuals in-house — social graphics, blog headers, app store screenshots, short videos/GIFs — using modern design and AI tools (Figma, Canva, Midjourney, Runway, etc.).

•      Work closely with product, engineering, and leadership to align growth experiments with the product roadmap.

•      Track, analyze, and report on the full funnel — install, activation, retention, reactivation — and iterate quickly based on data.

Requirements

•      At least 4–5 years of hands-on growth marketing experience, with a strong track record in consumer mobile and/or SaaS apps.

•      
Proven success promoting mobile apps on the iOS App Store and/or Google Play.
Candidates must be able to share concrete examples of apps they helped grow — rankings, install volume, featuring, ASO wins, etc.

•      Demonstrated success in most of the following channels (not just theory — real campaigns with real results):

◦      SEO and GEO (Generative Engine Optimization for AI search).

◦      Blog and content marketing.

◦      Social media marketing (organic growth, community, short-form video).

◦      Influencer and creator marketing.

•      Deeply familiar with modern AI tools — ChatGPT, Claude, Perplexity, Midjourney, Runway, Canva AI, and similar — and able to use them every day to accelerate research, content, and creative production.

•      Comfortable creating basic marketing visuals yourself in Figma, Canva, or similar tools. You don’t need to be a full-time designer, but you can ship a clean social post, blog header, or app store screenshot without waiting on someone else.

•      Strong analytical skills — able to set up tracking, read the data, and translate it into the next experiment.

•      Excellent written and verbal communication skills in English. Chinese is a strong plus.

•      Entrepreneurial mindset, willing to wear multiple hats in a fast-paced startup.

Nice to have

•      Prior experience growing an AI-first or productivity consumer app.

•      Hands-on experience with ASO tools (AppTweak, Sensor Tower, data.ai, AppFollow, etc.).

•      Short-form video production skills (TikTok, Reels, Shorts).

•      Experience managing a small team, agency, or network of freelancers.

What we offer

•      The chance to lead growth for AI consumer apps with real traction and product-market fit.

•      A fast-moving, low-bureaucracy team where you ship, learn, and iterate.

•      Competitive salary and employee stock options.

•      
Remote-friendly work.