Performance Marketing Strategist

Company Description

Bullwhip
empowers world-class publishers, brands, and media creators the ability to execute and enhance unique shopping experiences for consumers. Our customers are growing their businesses by leveraging our first-of-its-kind
commerce content execution
platform, which enables users the ability to unlock new and distinctive merchandising opportunities. Customers choose us because they trust our brand and people. We earn that trust by ensuring everything we do is reliable, consistent, and with the highest level of integrity.

Bullwhip
is committed to equity and inclusion across all categories. We believe that when people feel respected and included they can be more creative, innovative, and successful.

Role Description

We’re seeking a Performance Marketing Strategist to support paid social media efforts across the Performance Marketing team. This role will play a key part in driving revenue growth through data-driven campaign strategy, strong creative instincts, and cross-functional collaboration. Leveraging Bullwhip’s proprietary technology and performance insights, this role will help develop scalable, differentiated marketing strategies

The ideal candidate has hands-on experience managing paid social campaigns, preferably within e-commerce, affiliate, or performance-driven media environments. They understand what makes effective creative, can partner closely with creative teams to develop and iterate on assets, and ideally have experience building or briefing creatives themselves.

In this role, you’ll work closely with internal account teams, as well as external client partners, to launch and optimize campaigns, manage high volumes of concurrent initiatives, analyze performance data, and ensure deliverables are executed successfully. Strong communication, organization, and client management skills are essential.

While the team is based in the NYC area, this is a remote US-based role, with preference for candidates in the Eastern Time Zone.

Day-to-day Role:

• Leverage Bullwhip’s proprietary technology to deliver impactful, data-driven solutions for clients
• Manage a portfolio of paid social campaigns, proactively optimizing performance to meet and exceed client goals and KPIs
• Scale and optimize campaigns across major social platforms to drive efficient customer acquisition for e-commerce content and merchant partners
• Partner closely with creative and editorial teams to develop, test, and iterate on ad creative, messaging, and landing page experiences
• Analyze campaign performance and translate insights into actionable recommendations across targeting, creative, bidding, and funnel strategy
• Manage multiple campaigns and priorities simultaneously in a fast-paced, high-volume environment
• Collaborate cross-functionally to improve workflows, automate processes, and identify operational efficiencies
• Build and maintain strong relationships with internal stakeholders and external client partners through clear communication and reliable execution
• Prepare performance reporting and communicate campaign insights, results, and strategic recommendations to clients and internal teams

Experience Requirements

• Bachelor’s degree in Marketing, Advertising, Economics, Business, or a related field
• 2–3 years of hands-on experience managing paid social campaigns, preferably within e-commerce, affiliate marketing, commerce media, or performance-driven environments
• Strong understanding of paid social platforms and campaign management processes, particularly within Meta Ads Manager (experience with Google Ads, TikTok, Pinterest, or other paid channels is a plus)
• Experience analyzing campaign performance data and translating insights into optimization strategies and actionable recommendations
• Strong understanding of paid social creative best practices, including ad formats, messaging, hooks, and testing methodologies
• Familiarity with creative and design tools such as Adobe Photoshop, Canva, and Figma
• Highly organized with the ability to manage multiple campaigns, priorities, and deadlines simultaneously
• Strong communication and collaboration skills, with the ability to work cross-functionally across creative, editorial, account management, and client teams
• Experience in a client-facing role or presenting performance insights to external partners is a plus

Bonus:

• Experience developing creative briefs, concepting ad creative, or collaborating directly on asset production
• Experience with affiliate tracking/reporting platforms
• Experience working in fast-paced media or publisher environments
• Comfort with spreadsheets/data analysis (Excel, Google Sheets, Looker, Tableau, etc.)

Benefits & Compensation:

The yearly base salary range for this role is $70,000–$80,000, plus a quarterly bonus plan based on individual and company performance. Bullwhip also offers comprehensive health, dental, and vision benefits.