Senior Social Media Manager

Who We Are

Founded in 2018 by leaders across traditional and alternative finance, iTrustCapital is a digital asset investment platform that allows clients to buy and sell cryptocurrencies real-time, 24/7, through their retirement accounts.

We are an award-winning company and one of the largest crypto IRA platforms in the world. We strive to provide the best technology and experience possible for our clients who invest in cryptocurrencies using their tax-advantaged retirement accounts.

We believe one of the most important parts of an organization is the internal culture. We are a closely-knit team of innovators and game changers collaborating to make a positive impact through our technology. Together we celebrate our wins, learn from our experiences, and our employees feel like they are part of a fintech family.

What We Are Looking For

We're looking for a creative, culturally connected, and results-driven Senior Social Media Manager to lead and execute iTrustCapital's social media strategy.

Reporting to the Senior Creative Director, you'll own our social media presence, develop compelling content, grow engaged audiences, and help position iTrustCapital as a leading voice in fintech, cryptocurrency, AI, and investing.

This is a hands-on role for someone who lives and breathes social media, understands crypto culture, and knows how to turn emerging trends and conversations into engaging content.

You'll lead content and campaign ideation, take concepts from initial idea through production and distribution, and help shape both our organic social presence and paid social strategy in collaboration with the broader marketing team.

Crypto markets move fast. So should you. We're looking for someone who thrives in that environment, recognizes opportunities in real time, and knows how to act on them creatively and strategically.

Key Responsibilities

• Social Strategy & Growth:
  Develop and execute organic social media strategies across X, LinkedIn, Instagram, Facebook, YouTube, and emerging platforms to drive brand awareness, audience growth, and engagement.
• End-to-End Content Creation:
  Own content from concept and creative ideation through production, editing, publishing, and distribution. Create compelling short-form videos, graphics, carousels, educational posts, and platform-native content.
• Trends & Cultural Relevance:
  Stay deeply connected to social media trends, emerging formats, viral conversations, and the latest discourse across cryptocurrency, AI, financial markets, and digital culture. Quickly translate relevant trends into timely content.
• Crypto Community Engagement:
  Build authentic relationships within cryptocurrency and investing communities, understand platform-specific conversations and audience behaviors, and identify opportunities for meaningful brand participation.
• Campaign Ideation:
  Conceptualize and execute creative social campaigns around product launches, industry developments, cultural moments, and company initiatives.
• Content Distribution & Clipping:
  Develop and manage relationships with content clipping agencies and distribution partners. Identify opportunities to amplify podcasts, interviews, long-form video, and other content through strategic short-form clipping and social distribution.
• Paid & Organic Social:
  Apply a strong understanding of both paid and organic social media strategies, collaborating with the performance marketing team to amplify high-performing content, support paid social campaigns, and optimize distribution.
• Industry Storytelling:
  Create engaging content around cryptocurrency, AI, automated trading, quantitative investing, financial markets, and iTrustCapital's innovative products.
• Analytics & Optimization:
  Track performance, audience growth, engagement, and content effectiveness to continuously improve strategy and creative execution.
• Cross-Functional Collaboration:
  Partner with the Senior Creative Director, creative, marketing, paid media, product, and compliance teams to deliver impactful, accurate, and on-brand content.
• Events & Production:
  Support content creation at conferences, partnerships, and marketing activations and company events, including periodic travel.

Qualifications

• 5+ years of experience in social media management, content strategy, or digital marketing, with demonstrated success growing social audiences and developing impactful campaigns.
• Experience in cryptocurrency, fintech, financial services, investing, AI, technology, or a closely related industry.
• Deep understanding of cryptocurrency markets, crypto communities, and digital culture, including the conversations, trends, influencers, and platforms shaping the industry.
• Strong social media literacy, with an instinct for emerging trends, viral content, platform algorithms, and relevant online discourse.
• Proven ability to take content from creative concept through production, publishing, and distribution, with exceptional hands-on execution skills.
• Strong experience with short-form video, content clipping, social-first storytelling, and multiplatform content distribution.
• Experience working with content clipping agencies, creator networks, or third-party content distribution partners.
• Strong understanding of both organic and paid social media, including paid amplification, audience targeting, campaign strategy, and performance optimization.
• Experience developing original campaign concepts and executing creative social initiatives.
• Working knowledge of artificial intelligence, blockchain technology, automated trading, and financial markets.
• Exceptional copywriting, storytelling, creative judgment, and communication skills.
• Ability to move quickly, recognize time-sensitive opportunities, and deliver high-quality content in a fast-paced environment.
• Strong analytical skills and experience using social performance data to improve results.
• A portfolio demonstrating personally created content, successful campaigns, and measurable social media growth.

Preferred Skills:

• Established familiarity with crypto influencers, creators, communities, and content distribution networks.
• Experience with content syndication partnerships, or social distribution programs.
• Experience with collaborating with performance marketing teams on campaign strategy and budget allocation.
• Familiarity with varied crypto communities, AI-driven financial technology, and retirement investing.
• Experience creating content for regulated financial products and working with compliance teams.
• Proficiency with Adobe Creative Cloud, Canva, CapCut, social analytics platforms, and AI-powered creative tools.

Work Environment & Physical Requirements:

This position works primarily in an office environment and requires regular use of a computer and phone, communicating clearly with colleagues and clients, and remaining in a stationary position for extended periods.

Reasonable accommodations may be made to enable qualified individuals with disabilities to perform the essential functions of this position.

Compensation & Benefits:

The pay range for this position is $115,000 - $130,000 per year. This range represents iTrustCapital’s good-faith estimate of the salary it reasonably expects to pay for this position at the time of hire. Final pay within the range will be based on job-related factors such as skills, experience, and qualifications. Benefits include medical, dental, and vision coverage, 401(k), paid sick leave, paid vacation/PTO, paid holidays, and more.

We’re a small-sized team that’s growing fast, so everyone who joins iTrustCapital has a direct impact on the direction and success of the company. Today’s hires will be tomorrow’s leaders. We strive for an open, flat, collaborative, high-performing environment.

The Fintech industry and therefore our business is fast-paced and will continue to evolve. As such, the duties and responsibilities of this role may be changed as directed by the Company at any time to promote and support our business and our clients. This job description is not an exhaustive list of duties and does not create a contract of employment. Employment with iTrustCapital is at-will.

iTrustCapital is an Equal Opportunity Employer. iTrustCapital does not discriminate in hiring or employment on the basis of race (including traits historically associated with race, such as hair texture and protective hairstyles), color, ancestry, national origin (including language use), citizenship status, religion or creed (including religious dress and grooming practices), sex (including pregnancy, childbirth, breastfeeding, and related medical conditions), gender, gender identity, gender expression, sexual orientation, age (40 and over), physical or mental disability, medical condition, genetic information, marital status, military or veteran status, reproductive health decisionmaking, or any other basis protected by federal, state, or local law.

iTrustCapital provides reasonable accommodations for qualified applicants with disabilities, as well as for pregnancy and religious beliefs or practices, consistent with applicable law. To request an accommodation at any point in the application or interview process, contact hr@itrustcapital.com

Pursuant to the California Fair Chance Act and applicable local fair chance ordinances, iTrustCapital will consider for employment qualified applicants with arrest and conviction records.

California residents: for information about the personal information we collect from applicants and how it is used, please request our Applicant Privacy Notice at hr@itrustcapital.com