Financial Content Lead - Personal Finance, ETFs, and More

About the Role

24/7 Wall St. is hiring a Vertical Lead to own our ETFs and personal finance coverage end to end. This is a performance management role in two senses: you’ll manage a team of 5–10 writers, and you’ll manage the performance of every content series in your vertical against traffic and revenue targets.

You won’t be writing the articles. You’ll decide what gets written, by whom, and why — and you’ll be accountable for whether it works.

What You’ll Own

Daily editorial direction.
Assign stories to writers each day based on opportunity, writer fit, and signals from Google Discover, Yahoo Finance, MSN, and Search Console. Develop briefs that lock in angles, structure, and verifiable facts before assignment so writers can focus on execution.

Series performance.
Every series in your vertical has to earn its place on the publishing schedule. Review series-level traffic and revenue on a regular cadence. Iterate on what’s working, sunset what isn’t, and document what you learn.

New series development.
Identify whitespace, prototype new series, validate them against performance benchmarks, and scale the ones that hit. We expect a steady pipeline of new series, not occasional experiments.

Writer management and development.
Recruit and onboard writers. Give regular, direct feedback on quality and output. Develop your team so the strongest writers take on more ambitious work and weaker performers either improve or move on. Maintain a roster deep enough to hit 20–50 articles a day without you becoming the bottleneck.

Quality and factual accuracy.
Every figure in every article needs to be defensible. You set the bar, enforce it, and catch errors before publication. Fabricated or unsupportable numbers don’t ship.

Vertical-level traffic and revenue.
These are your numbers. You’ll be measured on them.

What We’re Looking For

•      5+ years in digital editorial, ideally in personal finance, investing, or financial media

•      Demonstrated experience managing writers and hitting volume targets without sacrificing quality

•      Fluency with performance data — Search Console, GA, internal revenue dashboards — and a habit of making editorial decisions from it

•      Strong reader instincts paired with editorial discipline; you know what to greenlight and what to kill

•      Direct, clear communication style with writers, freelancers, and leadership

•      Working knowledge of ETFs, retirement accounts, tax strategy, and the broader personal finance landscape

Success in the First 90 Days

•      Full command of every active series in the vertical and its performance baseline

•      Writer roster audited and ranked by output, quality, and reliability

•      At least three new series launched and at least three underperforming series sunsetted

•      Daily publishing cadence stable at the vertical’s target volume.