Partnerships Manager

About Advantage Partners

Advantage Partners is a cybersecurity and compliance firm that helps emerging technology companies build robust security programs with simplicity and confidence. We specialize in SOC 2, HIPAA, ISO 27001, HITRUST, CMMC, and penetration testing — guiding startups and growing tech companies through their compliance journey with a frictionless, end-to-end experience.

Trusted by innovative companies across the startup ecosystem, we are scaling rapidly and looking to deepen and expand the partner relationships that drive a meaningful portion of our growth.

The Opportunity

Advantage Partners is hiring a Channel & Partnerships Manager to own and grow our partner network. This is a mid-senior, relationship-driven role for someone who knows how to identify the right partners, build productive working relationships, and turn those relationships into a consistent, qualified pipeline.

You will be the primary point of contact for our partner ecosystem — recruiting new referral and reseller partners, enabling them to confidently position AP's services, and ensuring they remain active, engaged, and motivated to drive introductions. You will work closely with AP leadership to shape partner strategy and will collaborate with our marketing consultants on co-branded activities that support partner-led growth.

Key Responsibilities

Partner Recruitment & Development

• Identify, prospect, and onboard new referral partners that serve AP's target customer base — startup and emerging tech companies
• Build and manage a pipeline of prospective partners, prioritizing those with the strongest fit, reach, and motivation to refer
• Enable external partners on the value of AP services and work to drive alignment across organizations.
• Develop and maintain strong working relationships with active partners through regular touchpoints, business reviews, and enablement support
• Expand the partner network across relevant ecosystems including VCs, accelerators, fractional vCISO / Compliance Lead networks, SaaS platforms, GRC’s, and IT service providers

Partner Enablement

• Equip partners with the knowledge, tools, and materials they need to confidently introduce and position AP's services
• Develop and maintain partner-facing resources including one-pagers, FAQs, referral guides, and pitch materials
• Conduct onboarding sessions and periodic check-ins to ensure partners understand AP's ICP, service offerings, and referral process
• Serve as the go-to resource for partners with questions, deal support needs, or introductions in progress

Pipeline & Revenue Contribution

• Own partner-sourced pipeline as a measurable channel, tracking referrals from introduction through close
• Set and report on partner channel KPIs including active partners, referral volume, conversion rates, and revenue contribution
• Work closely with AP leadership and sales to ensure smooth handoff and follow-through on partner-sourced introductions
• Identify and address gaps in partner activity, re-engaging dormant partners and retiring underperforming relationships

Partner Marketing & Co-Branding

• Collaborate with AP's marketing consultants on co-branded campaigns and materials that support partner-led outreach
• Coordinate partner announcements, spotlights, and joint content where appropriate
• Represent Advantage Partners at partner events, community gatherings, and relevant industry forums

Strategy Tracking & Reporting

• Contribute to the development of AP's channel strategy, including partner tiering, incentive structures, and program design
• Maintain accurate records of partner relationships, activity, and pipeline in CRM ; liaison with RevOps to build / enhance proper CRM functionality
• Provide regular reporting to AP leadership on channel health, performance trends, and growth opportunities

Qualifications

Required

• 2+  years of experience in channel sales, partnerships, or business development, ideally in B2B SaaS or professional services
• Proven track record of building and managing reseller or referral partner networks that generate measurable pipeline
• Strong relationship-builder with the ability to engage, motivate, and enable external partners
• Comfortable operating in a small, fast-moving environment with limited infrastructure — able to build process as you go
• Excellent verbal and written communication skills; confident representing AP externally
• Organized and data-oriented, with experience tracking partner activity and pipeline in a CRM

Preferred

• Familiarity with cybersecurity, compliance, GRC, or adjacent technical services (SOC 2, HIPAA, ISO 27001, CMMC etc.)
• Existing relationships within the startup ecosystem — VCs, accelerators, fractional executives, or SaaS platforms
• Experience designing or contributing to partner program structure, including tiers and referral incentives
• Background working alongside or within a marketing function on partner-facing content and campaigns

What We Offer

• Competitive base salary with performance-based incentives tied to partner-sourced pipeline
• Fully remote, flexible work environment
• High visibility role with direct access to and collaboration with AP founders
• The opportunity to shape & scale AP's partner channel from an early stage
• A growing client base of innovative, high-growth startups across the tech ecosystem
• A collaborative team that values relationships, integrity, and delivering real outcomes for clients