Phoebe is modernizing America's home healthcare infrastructure. This is the coordination layer for one of the largest labor markets in the country.
Own creative strategy and production for paid and organic social across TikTok, Meta, Instagram, and YouTube
Generate high volumes of creative - ads, UGC-style content, clips, hooks - and test relentlessly
Build and manage a pipeline of creators, clippers, and freelancers
Study what's working in DTC, creator economy, and direct response - then apply it to healthcare
Launch and scale campaigns targeting nurses and caregivers for our talent agent product
Track performance obsessively and iterate fast based on what converts
Stay ahead of platform changes, trends, and formats before they're obvious
You've run paid social or organic growth and have results to show
You understand direct response creative - hooks, retention, CTAs, thumb-stopping visuals
You're chronically online and can spot trends before they peak
You've worked with creators or built content engines (UGC, clipping, repurposing)
You know tools like Whop, Foreplay, Motion, or similar
You move fast and can produce volume without sacrificing quality
You're scrappy - you can shoot, edit, write copy, and run ads yourself if needed
You have taste and strong opinions about what makes creative work
Own creative for a company growing extremely fast into a massive market
Competitive salary with above-market equity
Small team where your work directly drives growth
In-person in NYC (Chinatown / LES) - we work in the same room
Multiple second-time founders to learn from - Justin (CEO) sold Bayes (YC S19) to Airtable. Dave built and sold Kamana, an app for travel nurses.