Product Marketing Specialist

Summary

The Product Marketing Specialist will play a key role in ramping up marketing initiatives and driving revenue growth and platform adoption. This individual will work closely with a small marketing team, as well as Sales, Customer Success, and Product teams, to support and achieve company goals.

About Ensight

Ensight is a leading provider of sales enablement solutions designed to help insurance carriers and distributors drive increased productivity across the sales lifecycle and operational model. Our platform streamlines workflows, enhances sales desk efficiency, and empowers financial professionals to deliver more effective, data‑driven sales experiences.

By transforming the way life insurance, annuities, and long‑term care (LTC) products are presented and sold, Ensight enables our clients to accelerate sales performance, improve engagement, and achieve greater operational efficiency. Our technology simplifies complex financial products, making it easier for advisors and firms to connect with clients and drive meaningful results.

At Ensight, we foster a collaborative, results‑driven culture where innovation, integrity, and customer success are central to how we work.

Responsibilities

• Manage Ensight’s social media marketing, including planning, launching, and evaluating the performance of organic and paid social posts and campaigns
• Collaborate on the creation and execution of marketing emails, landing pages, and campaign content focused on customer retention, user engagement, and lead generation
• Own day‑to‑day management of HubSpot and Salesforce CRMs, including contact, company, and deal imports and exports, list management, and ongoing database cleanliness
• Maintain and organize Ensight’s content library, ensuring materials remain accurate, relevant, and up to date as the product evolves
• Partner closely with product and customer success teams to understand product features and translate them into clear, compelling marketing messages
• Own the marketing calendar and coordinate project timelines, ensuring campaigns, emails, social posts, and launches ship on schedule
• Lead and coordinate with team on tradeshow and conference schedules and bookings.

Education

• Bachelor’s degree in Marketing or Business Administration or related field

Experience

• 2+ years of hands‑on marketing experience, preferably in a growth, product, or lifecycle marketing role
• Experience in financial services or insurance, such as Life Insurance, Long Term Care Insurance, or Annuities
• Experience managing marketing execution across multiple channels including email, content, and social
• Direct experience using HubSpot CRM and HubSpot Marketing Hub in a day‑to‑day marketing role
• Experience using AI LLM tools (ChatGPT, Copilot, Gemini, or similar) to support marketing work such as ideation, copy refinement, or content creation

Optional/Nice to Have

• Experience in B2B or B2C SaaS, ideally within financial technology or insurance
• Experience working with Salesforce Lightning CRM
• Experience with WordPress

Skills

• Strong working knowledge of HubSpot CRM and HubSpot Marketing Hub Professional
• Familiarity with Salesforce Lightning CRM (nice to have)
• Ability to create and edit marketing content across formats including emails, landing pages, blogs, and social posts
• Comfortable using AI LLM tools (ChatGPT, Copilot, Gemini, or similar) for marketing tasks such as ideation, drafting, and refinement
• Solid written communication skills with the ability to adapt tone and messaging across audiences and channels
• Familiarity with hosting and supporting webinars using platforms such as Zoom, WebEx, or similar tools
• Organized and detail‑oriented, with the ability to manage multiple workstreams and deadlines

Key Competencies

• Must have a strategic mind and vision for new marketing channels or ideas
• High emotional intelligence and relationship‑building skills
• Demonstrated success in collaborating effectively with cross‑functional teams, fostering a cooperative environment to achieve shared goals
• A strong commitment to ongoing personal and professional development, with a keen interest in staying updated on industry trends and advancements
• Adaptability to changing market dynamics
• Must be willing to quickly pivot focus on key projects depending on where the marketing team is needed
• Must be comfortable wearing multiple hats at times

Benefits

We offer a competitive compensation and benefits package, opportunities for career growth, 401(k) match, and paid‑time‑off - all in a creative, fast‑growing, and innovative company.