Role description
Sales Director
FreshAheadTypeFull-time
WorkplaceOn-site
SeniorityDirector / Executive
LocationSan Luis Obispo, CA
Posted7/21/2026
What we're building
A commercial function from close to nothing. There's already real revenue and real customers, but the sales organization (the process, the pipeline discipline, the playbooks, the team) mostly doesn't exist yet.
Who we're looking for
Someone who has built a sales function before and wants to do it again, not someone who wants to run one that is already operating smoothly. You should be as comfortable in a deal as in a forecast review, and you should have a real point of view about how B2B software gets sold.
You might be a fit if:
- You've built or substantially rebuilt a sales function (hiring, methodology, tooling, forecast discipline).
- You've carried a team number and owned net-new revenue, renewals, and expansion.
- You've sold across more than one motion (sales-led alongside product-led / self-service) and managed the handoff between them.
- You work well with the people downstream of the sale: Customer Experience, Product, Finance.
What you'll do
- Own net-new revenue in the purpose-built and sales-led channels, pipeline through close.
- Own commercial renewals and expansion on Sales-owned accounts.
- Build the function: process, methodology, tooling, cadence, and the team itself.
- Build the playbooks (prospecting, qualification, discovery, deal structure, negotiation, renewal, expansion) and the forecast discipline behind them.
- Decide, jointly with the Head of Customer Experience, when a self-service account has grown into a sales-led motion.
What this isn't
This isn't a caretaker role for an existing pipeline. If you need a built-out team, a mature CRM, and a set motion to be effective, this will frustrate you. We're looking for someone who's energized by an empty whiteboard and willing to be in the details of deals while also building the system above them.
What you'll get
A commercial engine to build and own, the number that comes with it, and a company with real revenue and real customers already in the door.
On-site, San Luis Obispo, CA. Base plus variable, commensurate with experience.