Senior Director/GM TikTok Shop Ops

General Manager, TikTok Shop Operations

Location: Los Angeles, CA / Hybrid

Reports to: COO

Salary Range starts at $175K-$225K plus bonus/incentives

About the Role

A high-growth global commerce company is seeking a GM/Senior Director TikTok Shop Operations to lead and scale its social commerce business across brands, sales, marketing, and operations.

This is a high-impact senior leadership role for a commercially minded operator who understands how to build businesses through TikTok Shop and the broader social commerce ecosystem. You’ll own the operating performance of the business, lead a high-performing team, partner closely with brands and creators, and translate commercial opportunities into measurable revenue and profit.

We’re looking for someone who can move seamlessly between strategy and execution, someone who can look at a P&L in the morning, work through a brand growth plan with a client in the afternoon, and coach their team on execution the same day.

What You’ll Own • P&L & Business Performance: Own the financial performance of the TikTok Shop business, including revenue, gross margin, contribution, forecasting, and operating efficiency. • Social Commerce Strategy: Develop and execute the strategy for growing the TikTok Shop business, identifying new opportunities across brands, categories, creators, content, and commerce. • Brand Leadership: Serve as a senior strategic partner to brand clients, helping them develop and execute winning TikTok Shop strategies that drive sustainable growth. • Sales & Growth: Partner with sales and business development to identify, pitch, and win new brand opportunities while expanding existing relationships. • Marketing & Merchandising: Work closely with marketing, creative, content, and merchandising teams to build compelling campaigns, promotions, live commerce programs, and product strategies. • Team Leadership: Lead and develop cross-functional social commerce teams spanning account management, sales, operations, marketing, and other functions. Build the organizational structure, processes, and talent needed to scale. • TikTok Shop Operations: Oversee the operating engine across storefronts, campaigns, promotions, affiliates, creators, live shopping, inventory considerations, and platform initiatives. • Performance & Analytics: Establish the KPIs, reporting, and operating cadence needed to understand what is driving growth and where to optimize. • Cross-Functional Leadership: Partner closely with the COO, Finance, Sales, Marketing, Creative, and other leadership teams to align priorities and drive company-wide growth. • Platform & Market Expertise: Stay deeply connected to TikTok Shop trends, platform changes, emerging commerce models, creator dynamics, and competitive activity.

What We’re Looking For • 10+ years of experience in e-commerce, social commerce, digital marketing, marketplaces, consumer brands, or a related field, with significant leadership experience. • Deep understanding of TikTok Shop and social commerce, including creators, affiliates, content, live shopping, paid media, promotions, and platform mechanics. • Demonstrated experience owning or significantly influencing a P&L and managing a business against revenue, margin, and profitability goals. • Proven ability to lead and scale high-performing, cross-functional teams. • Strong commercial instincts and experience working directly with brands, clients, or external partners. • A track record of driving meaningful revenue growth and turning strategy into execution. • Strong analytical and financial acumen, comfortable digging into the numbers, understanding unit economics, and making decisions based on performance data. • Excellent executive presence and communication skills, with the ability to influence both internal teams and senior brand stakeholders. • Entrepreneurial mindset and comfort operating in ambiguity, building new processes, and creating structure where it doesn’t yet exist. • High ownership and urgency, with a bias toward action and problem-solving.

The Ideal Leader

The person in this role is equal parts operator, commercial leader, and social commerce expert.

You’re not just managing a TikTok Shop channel, you understand how brand, content, creators, sales, marketing, and operations come together to build a scalable commerce business.