Field Marketing Manager

Field Marketing Manager – United States

Location:
Central United States (preferred) |
Travel:
50%+

Reports to:
Director of Marketing

Department:
Marketing |
Employment Type:
Full-time

About the Role

We’re looking for a mid-level Field Marketing Manager to drive execution of regional marketing programs across the United States.

This role sits at the intersection of Sales, Partnerships, and Marketing translating strategy into high-impact field execution. You will own planning and delivery of regional events, executive roundtables, industry sponsorships, and partner activations that directly contribute to pipeline and revenue growth.

We’re looking for someone confident enough to run programs independently, yet collaborative and hands-on enough to execute every detail when needed.

If you thrive in fast-paced environments, enjoy being on the ground with Sales, and love turning events into measurable pipeline, this role is for you.

Key Responsibilities

Field & Event Marketing Execution

• Plan and execute regional programs including executive dinners, roundtables, third-party sponsorships, trade shows, and partner events.
• Own end-to-end logistics: venue sourcing, vendor coordination, contracts, branding, booth setup, and onsite management.
• Partner with Sales to build targeted invite lists and drive account-based event strategies.
• Track registrations, attendance, and post-event follow-up in collaboration with SDR and Sales teams.
• Ensure flawless onsite execution and consistent brand presence.

Pipeline & Campaign Alignment

• Align field programs to regional pipeline targets and revenue goals.
• Support localized rollout of integrated campaigns (email, digital, content amplification).
• Ensure seamless lead capture, routing, and follow-up.
• Monitor performance metrics and deliver post-event and quarterly ROI reporting.

Partner & Ecosystem Marketing

• Support co-marketing initiatives with strategic partners (e.g., cloud providers, system integrators, regional alliances).
• Coordinate joint events, shared campaigns, and partner deliverables.
• Ensure partner branding and messaging alignment across assets and onsite presence.

Budget & Operations

• Manage regional event budgets and track spend against targets.
• Oversee vendor negotiations and invoice processing.
• Maintain accurate reporting across CRM and marketing automation platforms.

Qualifications

• 5–7 years of B2B marketing experience, ideally in enterprise technology, SaaS, or AI.
• Strong experience executing field events and sponsorships end-to-end.
• Proven ability to collaborate closely with Sales leadership and drive measurable pipeline impact.
• Comfortable traveling 50%+ across the U.S. (+ some international travel for sales kick-off/internal alignment meetings).
• Strong organizational skills with high attention to detail.
• Experience with Hubspot and marketing automation platforms (HubSpot, Marketo, etc.).
• Based in the Central U.S. preferred (to support national travel coverage).

What Success Looks Like

First 90 Days

• Successfully execute at least one regional field event independently.
• Build strong alignment with regional Sales leaders.
• Establish clear reporting cadence for pipeline contribution.

6–12 Months

• Deliver a portfolio of regional programs tied to measurable pipeline impact.
• Become the trusted marketing partner for Sales leadership in your region.
• Demonstrate ownership, consistency, and execution excellence across multiple events and campaigns.