Sales Development Representative

About us

Appward is changing the landscape of business operations management software with the introduction of a unified modern platform for apps and low-code development. Until now, growing businesses have been limited to two choices in selecting software to manage their business: a compromised rigid off-the-shelf product design to appease the broadest possible audience; or a customized solution that requires a lot of time, development and investment to satisfy the individual business unique needs. Neither of those options work well for most medium-sized businesses. There is a better option to serve this lower end market of such enterprises.

Appward provides a suite of hyper-connected powerful business management apps for collaboration, operations, advanced manufacturing, resource planning & project management, CRM, HR, finance and support. In addition, the platform includes a low-code development environment that gives businesses the tools to customize and create apps themselves—quickly and easily—to ensure their software works exactly the way they want to meet their individual and evolving needs. That said, we’ve built over the last decade a novel all-in-one impressive software solution, operating said suite of apps with amazingly fast, uber clean and intuitive experience for our customers.

The Role

As the SDR at Appward, you will be the tip of the spear in building our pipeline of manufacturing companies ready to modernize their operations with our all-in-one ERP/MRP platform. You’ll research and engage mid-market manufacturers (100+ employees), uncover real pain points around production planning, inventory control, work orders, and supply chain visibility, and book high-quality discovery meetings for our Account Executives. This is a high-impact founding sales role where your outbound hustle, curiosity about manufacturing workflows, and ability to open doors directly fuel our growth as a self-funded, product-driven company transforming how manufacturers run their businesses.

Responsibilities

1. Become very knowledgeable in the Appward apps and platform to effectively convey their value to leads
2. Prospect and engage mid-market and enterprise manufacturing companies (100+ employees) through multi-channel outbound sequences (email, LinkedIn, phone, and personalized video)
3. Research target accounts deeply to identify key stakeholders (Operations, Supply Chain, Engineering, Finance, IT, and Plant Managers) and uncover relevant pain points around production planning, inventory management, work orders, quality control, and MRP processes
4. Qualify inbound and outbound leads using established frameworks (e.g., BANT, MEDDIC elements) to determine fit, budget authority, timeline, and business need for Appward’s all-in-one ERP/MRP platform
5. Book high-quality discovery meetings and product demos for Account Executives, ensuring smooth and detailed handoffs with complete opportunity notes and next-step recommendations
6. Manage and maintain a healthy pipeline of Sales Qualified Leads (SQLs) in the CRM, consistently hitting or exceeding monthly targets for meetings booked and pipeline generated
7. Develop and continuously refine personalized outreach messaging and sequences that speak to manufacturing executives’ challenges (e.g., production bottlenecks, inventory accuracy, compliance, and operational visibility)
8. Collaborate closely with Account Executives and upper management to refine ideal customer profiles, messaging, and sales playbooks based on market feedback
9. Leverage sales tools (Apollo, LinkedIn Sales Navigator, data enrichment platforms, sequencing tools, and CRM) to maximize efficiency and personalization at scale
10. Track, analyze, and report on key performance metrics (activity volume, conversion rates, meeting-to-SQL rates, and source effectiveness) to drive continuous improvement
11. Stay current on manufacturing industry trends, competitor solutions, and ERP/MRP best practices to position Appward effectively in conversations
12. Support early-stage go-to-market efforts by helping identify expansion opportunities within existing pilot customers and contributing insights that shape product and marketing strategy
13. Attend few industry trade shows per year, representing the company and meeting current and prospective clients
14. Work directly with leadership and contribute to a strong team and office culture based on collaboration, continuous improvement

Requirements

• You must live within 30 miles radius of our HQ office in Santa Clarita, CA
• 4+ years of experience as an SDR/BDR (or equivalent outbound role) in B2B SaaS, with at least 2 years focused on mid-market or enterprise software sales
• Consistent track record of significantly over-achieving targets for meetings booked, SQLs generated, and pipeline contribution (ideally in complex or longer-cycle sales environments)
• Deep expertise in multi-channel outbound prospecting and multi-threading accounts (email, phone, LinkedIn, personalized video, and creative sequences)
• Proven ability to research, engage, and navigate complex organizational structures with multiple stakeholders (Operations, Supply Chain, Finance, IT, Plant Management)
• Exceptional communication and discovery skills — able to uncover sophisticated business pain points and position value at an executive level
• Advanced proficiency with modern sales tech stack (Salesforce or equivalent CRM, LinkedIn Sales Navigator, sequencing platforms, data enrichment tools, and call intelligence tools)
• Highly autonomous, metrics-obsessed, and comfortable operating in a lean, self-funded startup environment with limited process and high ownership
• Strong resilience, intellectual curiosity, and coachability combined with the ability to mentor or set the standard for future SDR hires
• Willingness to travel as required (up to 25%)

Preferred / Strongly Desired

• Direct experience selling into manufacturing, industrial, aerospace, or supply-chain companies
• Working knowledge of ERP, MRP, production planning, inventory management, quality systems, or related operational software
• Experience supporting complex, consultative, multi-stakeholder sales cycles (ideally with ACV $50K+)
• Prior experience at an early-stage or high-growth startup
• Demonstrated ability to help refine Ideal Customer Profile (ICP), messaging, sequencing, and sales process based on real market feedback
• History of contributing beyond pure activity metrics (e.g., playbook development, competitive intelligence, or training peers)

Compensation

Base Salary: $70,000 - $90,000

On-Target Earnings (OTE): $116K - $133K

Compensation for an experienced SDR is structured with a 60/40 base-to-variable split. Variable pay is based on meetings booked, SQLs generated, and pipeline contribution, with accelerators available for exceeding targets.

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Benefits

Your employment package will also include the following benefits as you become eligible. These benefits include:

1.      Group medical, dental, and vision, effective on the 1st day of the month following the start date of your employment.

2.    PTO accrual at the rate of two (2) weeks per year.

3.    Five (5) sicks days per year, accrued per CA labour code.

4.    Nine (9) paid holidays per year.

5.    Participation in the Company’s 401(k) retirement plan commencing the first day of the quarter following 90 days of employment. The Company currently matches 50% of the first 6% of your annual compensation. Maximums allowed by the IRS will apply.

6.    Flexible spending account (FSA).

7.    Complementary Employee Assistance Program (EAP).