Role description
ClassBentoDo you love storytelling and have a passion for producing uniquely written content on arts and crafts, and city experience ideas? We’re looking for a Content Writer that can brief, sub-edit and also produce their own content to own and elevate our organic growth strategy in the US and beyond.
This role is ideal for a local writer with extensive experience driving content in new cities. You’ll combine modern SEO expertise, and strategic AI proficiency to deliver measurable growth for a platform supporting local artisans.
About ClassBento
ClassBento is a global community marketplace for fun workshops, activities and leisure experiences, both in-person and online. We help people switch off, learn new skills, discover new passions and improve their wellbeing. Headquartered in Sydney, Australia we are now expanding our US presence from our Brooklyn based office space.
In a world that’s more connected than ever, stress and burnout are on the rise. Our experiences give people the chance to slow down, get creative and enjoy the simple pleasure of making something with their own hands. It’s meaningful work, and we’re proud of the impact we have on individuals, teams and small businesses.
About the role
As our Digital Content Writer, your mission is to drive ClassBento’s organic growth through high-impact content. You are a highly experienced writer who loves the craft of long-form SEO content, enjoys testing new strategies in a high-growth startup environment.
You will act as a lead voice for our US audience, producing high-authority "Hero" articles and landing page copy that truly resonates. In line with living ClassBento’s Open, Caring and Conscientious values, success in this role is measured by the delivery of quarterly OKRs focused on content quality and organic engagement. You will leverage AI as a "co-pilot" to maximize efficiency while keeping the human heart, expertise, and brand personality at the centre of everything you write.
Responsibilities
- Produce high-quality, long-form content and "Hero" guides designed to target high-intent search terms and capture key audience segments.
- Write with an "answer-first" mindset to perform in Generative Search Experiences (SGE) and Generative Engine Optimisation (GEO), ensuring our content is the primary source for AI-driven answers.
- Use keyword research to strategically incorporate search terms into articles and landing pages, focusing on "Helpful Content" that provides genuine user value.
- Editorial Standards: Self-edit all work for accuracy, readability, and brand voice alignment, ensuring your copy requires minimal revision from the team leads.
- Collaborate with global content teams to share insights and content ideas.
- External Briefing: Translate high-level SEO strategies into clear, actionable briefs for freelance contributors, ensuring alignment with ClassBento’s brand voice.
- Sub-Editing & Quality Control: Act as the primary editorial gatekeeper for outsourced content, refining drafts to meet our E-E-A-T standards and ensuring every piece is "search-ready" before publication.
Experience & Skills
- 4+ years of digital content writing experience, ideally in a fast-paced start-up, e-commerce marketplace, or creative agency.
- Education: Bachelor’s degree in Creative Writing, Journalism, Communications, Marketing, or a related field.
- CMS Proficiency: Hands-on experience working within a backend CMS or marketplace platform to publish and manage content at scale.
- SEO & Data Proficiency: Working knowledge of SEO principles and hands-on experience with tools like Ahrefs, Google Analytics and Search Console to drive organic growth.
- Editorial Excellence: Exceptional copywriting and editing skills, with a focus on conversion optimisation, readability and maintaining high-quality standards.
- AI & Systems Literacy: Proficient in using AI platforms (ChatGPT, Claude, Gemini) as a productivity co-pilot to scale drafting and ideation.
- Marketplace Insight: Ability to analyse market data and emerging trends to adapt content strategies and identify growth opportunities.
- Mission Alignment: A genuine passion for arts, crafts, and creative wellbeing, with a desire to help small businesses thrive.
- Exceptional Writing & Editing: A master of tone, grammar, and storytelling, with the ability to switch between sales-focused copy and authority-focused articles.
- Operational Discipline: Proven ability to organize, manage, and deliver high volumes of work under pressure and to strict deadlines.
- Feedback Resilience: A growth mindset—you welcome editorial coaching and quickly apply feedback to level up your craft.
- Proactive Communication: The ability to work seamlessly across global teams, keeping stakeholders informed of progress and bottlenecks.
The fun stuff
- Impactful Work: Join a talented, mission-driven team making a genuine social impact for local artisans.
- Experience the Magic: Enjoy a generous annual allowance to spend on ClassBento experiences ($500).
- Invest in Yourself: An annual training and skill development budget to fuel your professional growth
- Team Connection: Monthly budgets for team socials with a Brooklyn based co-working space office with plenty of plants —we make time to connect and have fun. You should be able to commute to the office at least on a monthly basis
- Flexible Work: A hybrid work environment that balances the collaboration of the office with the focus of remote work.
Think you'd be a great candidate?
Email laine@classbento.com.au
Please include 'US Content Writer' in your subject
Please attach your cover letter and resume