Paid Media Manager, Social Commerce

About Us

Favored is a dynamic and innovative video commerce company that partners with platforms, brands, and creators to boost engagement, build communities, and drive sales through shoppable video across multiple platforms. As a leading TikTok Shop Partner, we collaborate with a diverse range of clients, from global giants to cutting-edge small businesses. Our team is a blend of creative minds, tech enthusiasts, and business professionals who thrive on creating impactful content and products that ensure ecommerce success for our clients.

Role Description

We are looking for a strategic and hands-on paid media manager to help drive efficient customer acquisition and GMV growth through TikTok’s Paid Media ecosystem and other social commerce platforms. In this role, you’ll be responsible for planning, executing, and optimizing campaigns across GMV Max, Live GMV Max, TikTok Ads Manager, as well as other paid media platforms. You’re analytical, creative, and thrive in the fast-paced world of social commerce, partnering directly with clients to deliver high-impact results.

What You'll Be Doing

• Plan, launch, and optimize GMV Max, Live GMV Max, and TikTok Ads Manager campaigns across awareness, consideration, and conversion objectives.
• Manage and scale upper-funnel and performance campaigns to drive measurable GMV growth for clients.
• Collaborate with clients and internal teams to develop full-funnel paid media strategies across TikTok (and other platforms such as Meta, YouTube, and Google).
• Provide actionable insights to brand partners and creators to improve ad performance, conversion, and customer acquisition efficiency.
• Own campaign analysis, reporting, and optimization to ensure client KPIs (ROAS, ROI, CPM, CTR, conversion rate, GMV) are met.
• Stay up-to-date on TikTok Shop and social commerce trends, new ad formats, and platform updates to maintain a competitive edge.
• Build and maintain strong client relationships by proactively communicating results, insights, and opportunities.
• Partner with strategy, operations, and creative teams to test new ad formats, creative concepts, and targeting tactics.

What You Bring to the Team

• 3–5 years of hands-on paid media experience (agency or brand side), with TikTok Ads expertise strongly preferred.
• Proven ability to plan, execute, and optimize GMV Max and Live GMV Max campaigns to achieve measurable revenue outcomes.
• Experience running multi-platform paid media campaigns (Meta, Google, YouTube, etc.) is a plus.
• Strong analytical and reporting skills with comfort working across attribution models, campaign dashboards, and performance data.
• Experience working in social commerce, D2C, or e-commerce environments.
• Excellent communication skills and ability to work directly with clients and cross-functional teams.
• Strong organizational skills with the ability to manage multiple campaigns and budgets simultaneously.
• A collaborative and solutions-oriented mindset with a passion for growth marketing.

Location Requirement

Must be local to either Los Angeles or New York City and able to work in a hybrid environment. Favored HQ is in Los Angeles, with an additional office in New York City.

The Specifics

Compensation:

$85,000 - $105,000/ Yearly Salary* + Full Time Benefits

*This range is a good faith estimate of the compensation we believe we would offer for this role at the time of this posting; the final offer will be determined by relevant factors such as qualifications, skills, and experience, and may result in compensation outside of this range.

• Full-time, hybrid role
• Los Angeles–based required
• Competitive compensation, commensurate with experience
• Full benefits package
• Significant room for growth as we scale quickly
• Stock options
• PTO and holiday time-off
• Snacks and drinks you’ll actually enjoy
• Reports directly to the VP of Ecommerce & Paid Media