VP of Marketing

VP of Marketing

Location:
Remote

Reports to:
Chief Executive Officer

About Vocs AI

Vocs AI is a fast-growing SaaS platform that empowers creators, producers, and businesses to generate high-quality voice performances for music, media, and digital content. With over 50,000 subscribers and growing recurring revenue, Vocs AI operates at the intersection of creative technology and scalable software. Our platform enables users to transform vocal performances, experiment with new creative directions, and accelerate production workflows.

We are building a category-defining company in a rapidly expanding market and are seeking a disciplined, execution-oriented Vice President of Marketing to lead and scale our marketing function across both B2C and B2B segments.

The Opportunity

We are seeking a hands-on Vice President of Marketing to lead and operate the company’s marketing function. This role reports directly to the Chief Executive Officer and works closely with executive leadership to align marketing strategy with revenue objectives and long-term company direction.

The VP of Marketing will translate company goals into measurable growth across direct-to-consumer acquisition, product-led growth, and select B2B channels including partnerships and enterprise opportunities.

This is a builder-operator role designed for a leader who can define strategy while also driving execution in a high-growth SaaS environment serving both individual creators and business customers.

While this role currently has no direct reports, it manages relationships with external agencies, freelancers, and contractors, and owns marketing performance outcomes end-to-end.

Key ResponsibilitiesMarketing Strategy & Functional Leadership

• Lead the marketing function and serve as the primary owner of marketing execution and results
• Translate company revenue targets into actionable marketing plans tied to subscriber growth, pipeline creation, retention, and expansion
• Develop annual and quarterly marketing roadmaps aligned with B2C growth and B2B revenue priorities
• Establish KPIs across acquisition, activation, engagement, retention, and expansion
• Partner closely with the CEO and Sales leadership on positioning, pricing, and go-to-market alignment
• Drive category positioning and competitive differentiation

Demand Generation & Growth

• Design and execute integrated demand generation programs supporting direct-to-consumer growth and B2B lead generation
• Oversee performance marketing across paid media, social, influencer partnerships, SEO, content marketing, and lifecycle campaigns
• Develop strategies for product-led growth, referral programs, and community-driven acquisition
• Support outbound, partnership, and account-based initiatives for business customers
• Track funnel performance, CAC, LTV, conversion rates, and marketing contribution to revenue
• Continuously optimize programs based on data and revenue impact

Product Marketing & Positioning

• Own messaging and value proposition across consumer and business segments
• Translate product capabilities into clear customer benefits for different audiences
• Lead launch planning and cross-functional alignment for new features and releases
• Conduct competitive analysis and ensure strong market positioning
• Develop sales enablement materials and customer-facing assets

Brand & Content

• Establish consistent brand positioning across consumer and business channels
• Oversee website strategy, lifecycle messaging, and content initiatives
• Drive thought leadership and brand authority across digital platforms and industry channels
• Ensure cohesive messaging across paid, owned, and earned channels

Marketing Operations & Vendor Management

• Own marketing performance reporting and dashboards
• Manage marketing budget allocation and ROI accountability
• Oversee agency and contractor relationships
• Implement scalable processes to support future team growth
• Ensure tight integration between CRM, marketing automation, analytics, and reporting systems

What You Bring

• 12+ years of marketing experience across B2C and B2B environments, preferably in SaaS or subscription-based businesses
• Experience leading marketing functions in growth-stage or mid-market companies
• Proven success driving measurable subscriber growth, pipeline contribution, and revenue impact
• Strong collaboration skills with Sales and executive leadership
• Experience operating in resource-constrained environments with agency and contractor oversight
• Data-driven mindset with disciplined operational execution
• Deep understanding of CRM, marketing automation, lifecycle marketing, and performance analytics ecosystems
• Bachelor’s degree or equivalent experience