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Role description

Sales Development Representative

Novo logoNovo
TypeFull-time
WorkplaceOn-site
SeniorityJunior
Salary$55,000–$65,000
LocationSanta Barbara, CA
Posted6/25/2026
Sales

Sales Development Representative (SDR)

Location:

Austin, TX (In Office)

Reports To:

Head of Sales

About Novo

Novo is transforming how plaintiff law firms manage medical records, create demand packages, and leverage AI to maximize case outcomes. Our platform helps legal teams reduce administrative burden, accelerate workflows, and focus on achieving the best possible results for their clients.

As adoption continues to accelerate, we are scaling our go-to-market team and looking for a driven Sales Development Representative to help expand our reach within the plaintiff law firm market.

The Opportunity

As a Sales Development Representative, you will be responsible for generating new business opportunities through outbound prospecting and strategic account engagement. You will identify and connect with attorneys, legal operations professionals, and law firm decision makers to introduce Novo and schedule qualified meetings for our Account Executive team.

This is an opportunity to join a fast-growing company, develop world-class sales skills, and build a path toward a future Account Executive role.

What You’ll Do

  • Generate qualified meetings through outbound calls, emails, LinkedIn outreach, and other prospecting channels
  • Research and identify target law firms that fit Novo’s ideal customer profile
  • Build and manage a healthy pipeline of prospective customers
  • Conduct discovery conversations to understand firm workflows, challenges, and business objectives
  • Qualify opportunities and schedule meetings for Account Executives
  • Maintain accurate records, account activity, and opportunity data within the company’s CRM
  • Collaborate with Marketing and Sales leadership on campaigns and account-based outreach initiatives
  • Attend trade shows, conferences, and industry events as needed
  • Consistently achieve and exceed monthly activity and meeting goals

What We’re Looking For

  • High agency, with a strong bias toward action and ownership.
  • 0 to 3 years of experience in sales, business development, recruiting, customer-facing roles, or related fields
  • Strong verbal and written communication skills
  • Comfortable making a high volume of outbound calls and emails
  • Highly organized with strong attention to detail
  • Coachable, competitive, and eager to learn
  • Ability to thrive in a fast-paced startup environment
  • Experience working within a CRM platform is preferred
  • Legal technology or SaaS experience is a plus but not required

Success in the First 90 Days

  • Complete Novo sales onboarding and product certification
  • Develop a deep understanding of the plaintiff law firm market
  • Consistently achieve outbound activity expectations
  • Build a repeatable prospecting process
  • Generate qualified meetings that contribute directly to pipeline growth

Compensation and Benefits

  • Competitive base salary
  • Uncapped commission structure
  • Equity opportunity
  • Paid time off
  • Career development and advancement opportunities

Why Join Novo

  • Help modernize one of the largest underserved industries in the country
  • Join a company with strong market momentum and significant growth potential
  • Work directly with experienced sales and company leadership
  • Clear path for advancement into an Account Executive role
  • Make a measurable impact on the growth of the company every day

Compensation Range

  • Base Salary: $55,000 to $65,000
  • On Target Earnings (OTE): $80,000 to $100,000
  • Uncapped Commission
  • Equity Opportunity

Relevant archetypes

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Company info

Novo logo

Novo

Novo helps plaintiff's attorneys draft demand letters and medical chronologies in minutes instead of days using Novo's tailor-made legal AI.

AI-product
HQAustin, US
Size11 employees
IndustryTechnology, Information and Internet
Unlock human wisdom
ThesisTermsPrivacy

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