Role description
Demand Generation Manager
PromptfooWhy Promptfoo
Promptfoo, the leading AI Security platform, enables enterprises to systematically identify, track, and remediate AI vulnerabilities across the entire portfolio of AI applications, agents, and RAG systems. Available in open source and commercial versions, Promptfoo can be deployed on-prem or in the cloud. With the compliance mapping to OWASP Top 10 for LLMs and NIST for RMF and centralized reporting for executive visibility, Promptfoo helps security leaders scale AI adoption without compromising security or data ownership. Adopted by 300K+ developers, recommended by OpenAI and Anthropic, and backed by a16z and Insight Partners, Promptfoo is trusted by over 127 of the Fortune 500 companies. Learn more at promptfoo.dev.
About the Role:
In this role, you will build, execute, and automate the machine that fuels Promptfoo’s growth. You will own digital programs, events, and campaigns end to end, from strategy through execution, and work closely with Sales to turn interest into customers. You will shape how security leaders and developers discover and evaluate Promptfoo and join a lean, high-impact Marketing team where your work directly drives measurable revenue growth.
What You Will Be Doing:
Programs & Campaigns
- Own and execute high-impact digital programs targeting security leaders and CISOs
- Build and optimize conversion-focused assets, including landing pages, ad creative, and offers
- Continuously test and refine messaging, channels, and audiences to improve performance
- Manage campaign budgets with a sharp focus on cost per lead and pipeline impact
- Partner with Sales and Field Marketing to support onsite events and field programs
Lead Nurture & Lifecycle
- Design and run lead conversion and nurture campaigns tailored by persona and lifecycle stage
- Implement and refine lead scoring to surface high-intent prospects for Sales
- Build and manage workflows, sequences, and automations in HubSpot
- Build and execute programs that qualify, nurture, and convert leads from both PLG and sales-led channels into pipeline
Reporting & Operations
- Own weekly pipeline reporting by channel and campaign
- Build dashboards that drive data-informed decisions across Marketing and Sales
- Track MQL → SQL → Opportunity conversion, identifying and fixing funnel drop-offs
Data & Execution
- Analyze funnel metrics to find gaps and act quickly
- Own dashboards that track Cost Per Lead, conversion rates, and pipeline by channel and campaign
- Continuously test, measure, and optimize messaging, channels, and audiences to scale what converts
- Work with Sales to calibrate lead scoring and improve MQL-to-SQL conversion
Who You Are:
- 5+ years of B2B demand generation experience, ideally in security or developer-focused tools
- Hands-on experience with marketing and sales automation platforms (HubSpot)
- Experience running conferences, campaigns, or field events
- Proven ability to execute and optimize paid campaigns and ABM programs
- Experience owning funnel metrics, with a focus on conversion and pipeline impact.
- Uses revenue and analytics from CRM and community tools to turn into actionable campaigns
- Highly organized, clear communicator who partners effectively with Sales and cross-functional teams
Preferred Skills:
- Experience marketing to security buyers, including AppSec teams and CISOs
- Knowledge of SEO and SEM strategies
- Familiarity with product-led growth (PLG) motions and metrics
- Background at fast-growing startups, especially those with open-source-led GTM strategies
Please apply if you are excited about this role but don't check every box. We would still love to hear from you.
Compensation
The base pay range for this role is $120,000 – $170,000 per year.